I started working with a new client and was delighted to find that the interface automatically reverts to the new AdWords dashboard. Read about my findings!
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How AI & Machine Learning Will Impact Paid Advertising
In this new live webinar, Acquisio’s Marc Poirier and Hanapin’s Jeff Baum will discuss what’s happening with AI and machine learning today, tips to use them to your advantage, and what will be happening in the future.
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Gain Deeper PPC Insights With The User Explorer Report
Do you ever wish you could get more granular data in Google Analytics? Enter the User Explorer Report.
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Vote Now For The 2017 Top 25 Influential PPC Experts!
The time to VOTE for PPC Hero's annual list of the Top 25 Most Influential PPC Experts for 2017 is now.
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How To Get Big Wins In Your AdWords Account
As AdWords advertisers, we tend to obsess over the big wins. However, many small wins can lead to significant improvements in performance over time.
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Guide to Facebook Advertising for Big Brands
While many brands create pages, and run paid advertising within Facebook to promote their brand, they don’t always know where to turn to get the most value from those efforts. In this guide, a brand can expect a better understanding...
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4 Tips For Supporting A PPC Account Team
I’ve assembled a starting list of four pointers that have helped me provide better support to PPC team leads. Check them out and see if you agree!
How Marketing Executives Are Being Fed Bad Data
How a typical organization requests and interprets what’s happening with their marketing campaigns leads to unclean data, making its way to the c-suite. The concept of “Bad Data” has many definitions, but in this whitepaper, we focus on data that...
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How To Migrate To Google Tag Manager
The most common hesitation in moving to Google Tag Manager is not understanding the process. This article will cover the standard process of migrating your tags to GTM.
Using Supermetrics To Report PPC Projected Lag Revenue
Need to figure out the most efficient way to project lag revenue to help compare your current month's data to past months' data? Use Supermetrics to create your Lag Revenue report.
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How to Impress, Not Overwhelm, Your CMO with Analytics
In this new live webinar, Jeffalytics’ own Jeff Sauer and Hanapin’s Kristin Vick will provide you with some quick and effective ways to weed out important numbers and present them impactfully to your CMO.
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Thoughts About PPC Conversion Tracking
Conversion tracking plays such an important role in measuring the success of paid search performance. Here are some tips to ensure tracking is correct.
