It is easy to think AdWords should be at the forefront of every PPC plan, but there are scenarios when you should look to alternatives for results.
Continue Reading 10 Advertising Options that Aren’t Google AdWords
4 Forgotten Excel Tricks For PPC
Learn four easy-to-use, Excel tricks that will save you time doing PPC analysis. Tips include a keyword building tool, custom keyboard shortcuts, and more.
We Want Your Speaking Pitch…Now!
Fresh off of truly fantastic experience at Hero Conf Los Angeles, we're jumping right back into planning for our next event. And we need your help. So here is the open call to make your voice heard.
Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts
Learn about a handful of goals and questions that you can use to efficiently learn about your PPC competition.
Continue Reading Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts
Our Favorite PPC Updates for 2017 [so far]
In this new webinar, Hanapin experts, Alka Du Mont and Zach Bruner, will pull together all the newest and most important updates in PPC that your marketing team should know about. They’ll go through a number of platforms, including Google,...
Always Remain Congruent In Your PPC Efforts
See how aligning your client’s message through the initial search to the landing page can help increase your conversions.
Continue Reading Always Remain Congruent In Your PPC Efforts
Attribution is Awesome! Here’s Why It’s Terrible
Understanding attribution well is an essential part of any digital marketing strategy. Unfortunately, it is also an evolving industry.
Continue Reading Attribution is Awesome! Here’s Why It’s Terrible
7 Tips To Optimize Your Bing Shopping Campaign
We are going to cover 7 areas of fine tuning that can help your Bing Shopping campaign dominate the marketplace.
Continue Reading 7 Tips To Optimize Your Bing Shopping Campaign
How To Make Gmail Ads More Effective – Tips And Strategies For Success
Get tips on how Gmail ads can be an effective way to interact with a targeted audience beyond traditional search efforts.
Continue Reading How To Make Gmail Ads More Effective – Tips And Strategies For Success
First Impressions Of The New Google AdWords Dashboard
I started working with a new client and was delighted to find that the interface automatically reverts to the new AdWords dashboard. Read about my findings!
Continue Reading First Impressions Of The New Google AdWords Dashboard
How AI & Machine Learning Will Impact Paid Advertising
In this new live webinar, Acquisio’s Marc Poirier and Hanapin’s Jeff Baum will discuss what’s happening with AI and machine learning today, tips to use them to your advantage, and what will be happening in the future.
Continue Reading How AI & Machine Learning Will Impact Paid Advertising
Gain Deeper PPC Insights With The User Explorer Report
Do you ever wish you could get more granular data in Google Analytics? Enter the User Explorer Report.
Continue Reading Gain Deeper PPC Insights With The User Explorer Report
