PPC is an industry awash with metrics, many of which are less important than others. One which you cannot afford to ignore is Share of Voice. Beyond “visibility of your campaigns compared to your competitors” what actually is Share of...
How To Implement Geotargeting in Your PPC Campaigns
Companies around the world geotarget their pay-per-click (PPC) marketing campaigns to strengthen their strategy and drive new leads. Find out how to successfully implement geotargeting within your PPC strategy.
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Critical Display Error in Brand Safety Metrics On Twitter/X Corrected
In a recent public statement on Twitter, Linda Yaccarino, CEO of X, highlighted a critical error in the display of the company’s Brand Safety Rate which was provided by DoubleVerify, a third-party company known for verifying brand safety metrics. The...
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A History of Google AdWords and Google Ads: Revolutionizing Digital Advertising & Marketing Since 2000
What started in 2000 as Google AdWords with just 350 advertisers has burgeoned into a comprehensive digital advertising platform, indispensable to digital marketing strategies worldwide. Now re-branded as Google Ads, it stands as a colossus, shaping the way businesses reach...
Competitor Monitoring: 7 ways to keep watch on the competition
Competitor monitoring is an important way of keeping your eye on the ball and making sure you're not missing any tricks and losing ground to your rivals. Here are seven ways to stay ahead of the game.
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You Can Now Buy Ads On Roku, Samsung and NBCUniversal Through LinkedIn’s Campaign Manager
LinkedIn Connected TV (or CTV as it’s also known) Adverts have been a growing opportunity for digital first advertisers. LinkedIn has just announced a whole heap of additional functionality they’ve added to the campaign manager platform. You can read more...
ASA increasingly clamping down on misleading social media ads
If you still believed that the Advertising Standards Authority’s focus was entirely, or even primarily, on legacy media like TV ads and big outdoor billboards, the organisation’s latest round of rulings ought to give you pause. Of the seven judgements the ASA...
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brightonSEO acquiring SearchLove, Hero Conf and PPC Hero from BrainLabs
Rough Agenda, the organisers of brightonSEO, the world’s largest specialist search marketing event, has acquired the renowned search advertising publisher PPC Hero, its associated conference series Hero Conf and the international search marketing events SearchLove from BrainLabs. Rough Agenda will...
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Hero Conf is back – join us in San Diego this November
As you may have heard, both Hero Conf and PPC Hero have been acquired by Rough Agenda – the company behind the world’s largest SEO event brightonSEO. We’re excited to take over an event with such a stellar reputation, and...
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Google Ads’ Vehicle Listing Ads (VLA) now live in the UK, Germany & France
Thanks to Christopher Bell, Head of PPC at Kelkoo, for bringing this one to our attention. Vehicle Listing Ads (VLA) on Google Ads are now live and open for Beta-listing in the UK, DE and FR with NL, IT and...
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Google ad safety report 2023: Google blocked 5.5 billion ads last year
Google Ads Safety Report reveals year-on-year rise in scams and fraud; growth in generative AI enforcement against malicious advertising .
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PPC Advertisers Guide To Google Consent Mode V2
This update is not merely a technical enhancement but a robust response to the stringent privacy regulations and changing user preferences. With a compliance deadline set for March 2024, it’s crucial for websites utilizing Google services to understand and implement...
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