Click fraud can be a major hassle and a costly problem. Click fraud happens when an individual or bot repeatedly clicks on an ad to generate fraudulent charges. The major search platforms have protections in place to stop click fraud,...
Continue Reading Fight Click Fraud In Your Bing Ads Lead Gen Accounts
In this new live webinar, Hanapin experts Jacob Brown and Tanner Schroeder will walk you through vital tips you need in order to optimize your online education programs and rest easy knowing that your enrollment numbers are where you want...
Continue Reading 4 Vital Strategies to Boost Enrollment for your Online Education Programs
Test with a purpose by optimizing your landing pages for the right audience. Learn about tools you can utilize to capture data about your audience!
Continue Reading Tools Providing Audience Data for Optimizing Landing Pages
Download the new Q1 Report now and find out why your CRM and Platform metrics don’t add up, how to understand these discrepancies, and how your team can work with them and still come out on top.
Dive into ways businesses can use to help measure the success of social media ad campaigns. Facebook, Twitter, Google Analytics tips and more!
Day-of-week budgeting helps to optimize each dollar spent. Learn how non-PPC metrics can be used to build a budgeting strategy around the most valuable KPIs.
Continue Reading Enhanced Day-Of-Week Budgeting With Non-PPC KPIs
We will delve into some overlooked ideas for expanding your mobile travel marketing strategy. In 2017 and beyond, mobile paid search advertising is crucial for travel companies that want to stay ahead of the market trends and connect with customer...
Continue Reading 5 Ways You Are Missing Travel Customers on Mobile
Hero Conf Los Angeles kicks off with our Welcome Reception, live from the pool deck at JW Marriott Los Angeles LA LIVE on Monday night. That means you have just days to claim your seat at the World's Largest All-PPC...
Avoid these common strategy mistakes to develop a sophisticated Shopping campaign structure and increase overall performance.
Continue Reading Avoid These Common PPC Shopping Strategy Mistakes
Have you been struggling with Bing Shopping Campaigns? Not getting the best performance you thought you would? Don’t even know where to start? We’ve got some super helpful Bing Shopping best practices for you! In this new live webinar, Hanapin’s...
Continue Reading Best Practices and Upcoming Features in Bing Shopping
Explore programmatic advertising and how it can improve the performance of your paid search campaigns.
Continue Reading Programmatic Advertising For Agencies: In-House Or Outsourced
Interested in further building out your bidding strategy? If you serve ads across the country, or world, this new Bing Ads tool could help.
Continue Reading Navigating Location Based Bid Adjustments In Bing
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