Learn about the 6 components of a Hanapin Marketing CRO program and start making the right optimizations for the right users!
The New World Of PPC Targeting
As more steps of the customer journey have moved online and with the great shift to mobile, we shouldn’t be stuck in a last click, myopic view of our marketing.
Apple Search Ads: What You Need To Know To Improve Performance
Seven key learnings and optimizations that you can implement to improve your Apple Search Ads performance.
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You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)
Keywords are arguably the most important part of a paid search campaign. Make sure you are bidding on the right keywords, not just the ones bringing in traffic.
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Your PPC Golden Ticket to Hero Conf LA
The new year is here! And as an avid reader of PPC Hero and friend of Hanapin Marketing, we'd like to say thanks by offering up the chance to win your way to Hero Conf Los Angeles, April 18-20, 2017,...
Work Smarter, Not Harder – Using Google Sheets for PPC
Google Sheets is great for reporting, dashboards, and even to-do lists and status docs. Learn how to get your data into Google Sheets and how to manipulate it.
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Webinar Series: Top Tips for Travel Marketing Success
Our Hanapin experts Shannon & Carrie have had much experience with the travel industry, and have tips and tricks for you to boost your travel marketing performance, as they have with our client Friendly Planet. Join them as they let...
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Reach New Audiences Through AdRoll Prospecting
Learn how AdRoll Prospecting can reach new audiences, increase brand awareness, and enhance your retargeting audience lists.
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Get Started With Instagram Ads In 4 Simple Steps
The research is in and social pay-per-click ads are on the rise for 2017. While Facebook is starting to plateau for some, Instagram is just getting started.
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The Ultimate Guide To LinkedIn’s Ad Units
Interested in advertising on LinkedIn's PPC platform? AJ Wilcox's ultimate guide to LinkedIn's Ad Units is here to help!
The Definitive Programmatic Guide for PPC Managers
Account Manager Bryan Gaynor has poured all of his expertise into this whitepaper so that programmatic advertising can help you succeed.
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Top Bing Updates of 2016 and How To Get Your Campaigns in Shape for 2017
I think we can all agree that 2016 has left its mark as another year of overwhelming growth in search. It continues to impart our lives with more answers, more intelligence and more value. Let’s go through some highlights from...
Continue Reading Top Bing Updates of 2016 and How To Get Your Campaigns in Shape for 2017
