Traditional approaches to paid media, centered around extensive keyword lists and granular optimizations, are undergoing a significant transformation. The rise of AI-driven technologies and changing consumer behaviors are driving a paradigm shift from keywords to conversations. In a recent discussion...
Continue Reading Navigating the Paradigm Shift from Keywords to Conversations in Paid Media
As Google lean more and more into PMax they’ve released a new guide aimed at developers to help them build PMax integrations more easily. They’ve also moved all the PMax related content into it’s own specific tab on Google Ads...
Continue Reading Google reveal their latest PMax Developer Guide
Important news if you have an existing integration can make concurrent Display & Video 360 API requests on Google Ads. From the 2nd of April 2024 The Display & Video 360 API will roll out a new project-level quota of 1500 total (read...
Continue Reading Changes To The Project-Level Quota Google Ads Display & Video 360 API
Are you ready to take your paid search game to the next level? As an experienced paid search marketer, you understand the importance of lead generation. You will know it can drive tangible results for businesses. But how do you...
Continue Reading Mastering Lead Generation in Paid Search Advertising
Marketing strategies complement each other when used independently, but content marketing and PPC are more powerful when used together. Read on to learn why and how to do it.
Continue Reading The Pros and Cons of Combining Content Marketing With PPC and How to Pull It Off
Optimizing your site for mobile users is crucial for boosting your conversion rate. But how? Click to explore our top 4 ways to drive conversions via mobile.
Continue Reading How to Maximize Website Conversion Rates Through Mobile Optimization Strategy
Many top companies are already using machine learning to target potential customers, personalize offers, and improve customer service, and it will only become more critical in the years to come. So as a business, you need to start understanding how...
Continue Reading 10 Ways Machine Learning Can Transform Your Business
Google Ads constantly rolls out new features and updates and it's up to marketers to keep up. Learn how to use the five latest features in 2022.
Continue Reading 5 Ways to Make the Best of the Five Latest Google Ads Features
Learn how to perform voice search optimization for your content and improve its discoverability to those searching with their voice.
Continue Reading 5 Steps to Perform Voice Search Optimization For Your Content
The B2B world is competitive, so targeting people who will benefit from your service or product is paramount. Learn to identify your target market today.
Continue Reading Identifying an Effective B2B Target Market for Ads
Consistent messaging on social media can highlight your values and build trust in your brand — a winning strategy for your reach and conversions. Read on to learn how.
Continue Reading How to Boost Brand Reach and Conversion Rates Through Consistency on Social Media
Statistics are important for every area of digital marketing. Read on to discover how they can help you plan strategies that boost business growth.
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