Do you ever feel that the people who understand your role best live mostly on Twitter? Is it sometimes difficult to find those few individuals you know you can count on for the best PPC advice? We’ve got the solution...
Balancing Volume, Competition, And Intent To Find The Right Keyword
Although it isn’t going to bring results as quickly as a PPC campaign (and you can even use these methods for PPC), you can’t go wrong with a good old organic traffic campaign running alongside your ads.
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[New Whitepaper!] Beyond the Download: 5 Steps To Boost App Engagement with Remarketing
In this whitepaper, Senior Account Manager Kelly Pollock will walk you through 5 steps to go beyond the download and use remarketing to amp up your app engagement.
So You Want To Be An Industry Thought Leader? Here’s What To Do
Knowing that it will take hard work and effort, there are initiatives you can take to get your thoughts out to the public and begin having people look to you for industry knowledge and opinion.
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An Exclusive Q&A with London Keynoter Tor Thompson of Bing Ads
We've booked our final two keynotes at Hero Conf London, 24-26 October at etc.venues St Paul's. Bing Ads and Google will each join us to discuss what you can expect on their platform in the next 6 months.
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How Should You Formulate Your PPC Strategy?
Having a defined strategy can help both the account manager and the client understand the direction the account is headed and the steps being taken to get there.
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[New Webinar!] Quick Tips To Take Your Geotargeting To The Next Level
In this new live webinar, Hanapin expert and PPC Hero blogger Will Larcom will walk you through what specific kind of geotargeting makes sense for you, and push the envelope even further with additional targeting and geo-layering options.
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How AdWords’ Policies Are Shaping Corporate Responsibility
Advertising policy changes, especially from Google, shape the future of our industry and set moral standards for all corporations.
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How To Go From Google ETAs To Bing ETAs
Now that expanded text ads have rolled out to Google and Bing, it is important that you evaluate your efforts thus far in order to start Bing on its best path.
Campaign Groups Now Available In AdWords
With marketing strategies growing continually more complex, AdWords has announced new Campaign Groups to provide high-level performance data at-a-glance.
Why You Should Give Hero Conf London a Try
For the digital marketer, we hopes it’s abundantly clear that the goal of Hero Conf is to make your job easier. And by ensuring that our speakers are presenting only the newest, most innovative and most actionable content, we hope...
How To Utilize Excel Data Tables For Better Projections
Excel data tables allow you to quickly compare values and run calculations multiple times. This overlooked tool will help you quickly determine these calculations.
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