Have you ever received a call or email from your agency that you will be getting a new account manager? The thought could be frightening, especially if you LOVE your current AM. After you take a deep breath and realize...
Continue Reading 4 Tips To Survive An Account Manager Change
Do you ever feel that the people who understand your role best live mostly on Twitter? Is it sometimes difficult to find those few individuals you know you can count on for the best PPC advice? We’ve got the solution...
Although it isn’t going to bring results as quickly as a PPC campaign (and you can even use these methods for PPC), you can’t go wrong with a good old organic traffic campaign running alongside your ads.
Continue Reading Balancing Volume, Competition, And Intent To Find The Right Keyword
In this whitepaper, Senior Account Manager Kelly Pollock will walk you through 5 steps to go beyond the download and use remarketing to amp up your app engagement.
Knowing that it will take hard work and effort, there are initiatives you can take to get your thoughts out to the public and begin having people look to you for industry knowledge and opinion.
Continue Reading So You Want To Be An Industry Thought Leader? Here’s What To Do
We've booked our final two keynotes at Hero Conf London, 24-26 October at etc.venues St Paul's. Bing Ads and Google will each join us to discuss what you can expect on their platform in the next 6 months.
Continue Reading An Exclusive Q&A with London Keynoter Tor Thompson of Bing Ads
Having a defined strategy can help both the account manager and the client understand the direction the account is headed and the steps being taken to get there.
Continue Reading How Should You Formulate Your PPC Strategy?
In this new live webinar, Hanapin expert and PPC Hero blogger Will Larcom will walk you through what specific kind of geotargeting makes sense for you, and push the envelope even further with additional targeting and geo-layering options.
Continue Reading [New Webinar!] Quick Tips To Take Your Geotargeting To The Next Level
Advertising policy changes, especially from Google, shape the future of our industry and set moral standards for all corporations.
Continue Reading How AdWords’ Policies Are Shaping Corporate Responsibility
Now that expanded text ads have rolled out to Google and Bing, it is important that you evaluate your efforts thus far in order to start Bing on its best path.
With marketing strategies growing continually more complex, AdWords has announced new Campaign Groups to provide high-level performance data at-a-glance.
For the digital marketer, we hopes it’s abundantly clear that the goal of Hero Conf is to make your job easier. And by ensuring that our speakers are presenting only the newest, most innovative and most actionable content, we hope...
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