Getting qualified leads can be a frustrating challenge for Internet Advertisers. You get an influx of leads from your PPC campaign, but the vast majority of these leads are unqualified. How do we fix this?
3 Weeks Left to Save 35% at Hero Conf Philadelphia!
Join us to discover why Hero Conf has become one of the most talked about events in the digital scene and continues to grow year over year.
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[Facebook Toolkit] New strategies & 500+ examples of Facebook ads!
New toolkit stuffed full of new strategies, new audiences, and ad examples that will help catapult your Facebook advertising efforts!
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Holiday Promotions Delivered Via Text Message
AdWords recently announced an additional avenue for connecting bargain-seeking customers with the latest holiday deals. This development utilizes a brand new ad format in which relevant sale notifications are delivered directly to a potential customer via text message.
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Account Management Transitions: Unavoidable Reality & Blessing in Disguise
The only constant is change, and your PPC account management is no different. This post will walk you through how to feel GREAT about new management.
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Bidding Methods For Platforms Outside Of Google
How should we be bidding on the traffic being received from our ever growing Facebook budget? How about managing the money in Pinterest?
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Google Releases New Tools In Time For the Holiday Season
The holiday season is upon us and Google has some early gifts for retailers - new shopping campaign optimization features in AdWords.
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AdWords Redefines “Conversions” – Are You Still Tracking What You Thought You Were?
One of the main ways to ensure your PPC campaigns are meeting goals is use conversion data. Google hasn’t always made it easy because they report on many different flavors of “conversion” and they have changed the naming conventions and...
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Facebook Audience Insights: Advanced Guide To Creating Personas
How well do you know your Facebook audience? Learn how to use Facebook Audience Insights to find, create and target personas with ads.
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Your Chance At Making A Good Impression
This article focuses on how we successfully onboard new CRO clients and how making a great first impression will determine the future relationship.
[New Webinar with iSpionage!] 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence
Learn some advanced ways to stay updated on who your competitors are, what keywords they are bidding on, and discover what can be profitable for you.
Using Search Funnels To Measure Branded Performance
Last week we touched on the importance of search query reports to measure the value of branded campaigns. Today, we're going to look at search funnels.
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