Production Associate at Hanapin Marketing
Will is an Account Manager at Hanapin Marketing currently working in a variety of verticals in both lead generation and e-commerce. His professional and academic background has honed an expertise in digital media and data analysis. He is a Michigan State University graduate that stays true to his Spartan roots while living in the Hoosier state. During his free time, you can catch Will playing basketball, snow skiing, reading non-fiction, cooking, or simply watching re-runs of Parks and Recreation.
The 5 Stages Of PPC Account Restructuring
Knowing the symptoms, root cause, and steps to address each stage can go a long way towards eliminating stress and maximizing results during a full account restructure.
5 Lessons Learned From Running International PPC Accounts
While best practices and principals are very much unchanged, there is certainly a learning curve that comes to perfecting strategy in each unique market.
3 AdWords Features You Are Underutilizing
I see three AdWords features that are frequently underutilized: income level targeting, ad rotation settings, and demographic bidding.
4 Red Flags Of Ineffective PPC Account Structure
Account structure is a major indicator of account health. Red flags of ineffective structure can be seen via quality scores, reporting, and keyword performance.
Expanding Your PPC Coverage Beyond Google And Bing
There is plenty of value to be found within search's alternative options. Furthermore, increasingly complex purchase paths call for expansion outside of search.
The Good, Bad, And Ugly Impact Of PPC On Journalism
Among the many structural shifts required to make make the digital leap, scaled monetization of online content is among the most complicated of tasks. Enter display advertising to help fill the void.