I'll show you the process of writing a script from scratch that pauses your AdWords account and my process for making the script more powerful and efficient.
How do you explain performance swings without always blaming external factors when things are bad but taking all the credit when things are good? Read the answer to that question and more.
Are you considering a career in paid search? Read on as we discuss why you should enter the field and the characteristics that paid search specialists have.
The Cohort Analysis report is one of Google Analytics' newer features. This report allows you to segment your data by acquisition date, retention rate and transactions..
There are many reasons why you might want to perform a PPC account audit. Part 1 of your Audit Survival Guide focuses on features that can be found in the AdWords interface.