About Jeff Allen

Jeff has been in Internet marketing for over a decade, a surprisingly rare feat. In his current role as President at Hanapin Marketing, Jeff serves as a contributor to PPCHero.com, while working to deconstruct the company vision and BHAG into the day-to-day activities that will help continue near 100% year-over-year growth.Jeff is also a frequent speaker on PPC and digital advertising strategy. Catch him at SES, HeroConf, SMX, Acquisio User Summit, Search Insider Summit and OMCap. Lastly, and maybe most important, Jeff enjoys a fine single-malt scotch or craft beer (preferably an IPA).

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Building A Team By Sharing The Good

By , President at Hanapin Marketing

  120 SHARES
I haven’t slept much in a few days. No reason, really. It’s not because of stress, although things aren’t perfect, and it’s not because I’m on a bender, although family will be in town the next two weeks and I make no promises then. I just haven’t slept. Which has led to a lot of time to read and think.…
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Tough Decisions Vs. Decisions With Tough Outcomes

By , President at Hanapin Marketing

  142 SHARES
A lot of business-type folks, especially those in start-ups, talk a lot about making tough decisions. It’s typically framed as how hard it is to run a business or department and how lonely it is because you have to make all the tough decisions, but good decision makers are always meeting with people and searching out new information that will…
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The 3i’s Of Real, Sustainable Improvement

By , President at Hanapin Marketing

  171 SHARES
Managing PPC can be a tough gig. Goals grow, strategies change, engines constantly “improve” their platforms, etc. It’s a special kind of madness that only mad people can love. It also requires a type of patient urgency that few have.   You have to have the patience to let tests play out, wait for new clients to come in, and…
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Using Auction Competitors To Tell a Business Story

By , President at Hanapin Marketing

  125 SHARES
Are we seeking out as much volume from paid search as we should be?   Why is cost per click and cost per acquisition increasing?   At what point are we just spending more money for the same number of sales?   Everyone is telling me that competition has increased. Where’s the proof? How do I know you don’t just…
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Scaling Yourself By Simplifying Your Ideas

By , President at Hanapin Marketing

  165 SHARES
In the past year as President of a PPC agency I’ve learned a tremendous amount. I’ve come to understand the difference between decisions you don’t want to make, and decisions that are really tough to make. I’ve learned that if you don’t have one foot in today and one foot in 6-months from now you are going to miss a…
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When PPC Help Never Comes

By , President at Hanapin Marketing

  131 SHARES
Luck doesn’t begin to describe my circumstances growing up. Great parents, financial stability, fell into the right crowds; basically, I always had people I could count on.   Later in life these circumstances have led me to naturally connect with people whom I trust. I always know that if I find myself in a tough spot someone will be there…
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Why We Ignore Net Gains In PPC

By , President at Hanapin Marketing

  107 SHARES
Many reports ignore net gains by presenting data in some variation of the format:     This table does a decent job of showing performance (of course there would be more metrics like CPC and conversion rate) but it doesn’t make it very clear what the cost of the change in performance was. By that I mean, what were the…
Analytics Shares PPC Hero

Is a Lack of Power Balance the Root of All PPC Issues?

By , President at Hanapin Marketing

  94 SHARES
There was a fascinating article in the Journal of Management last week on when, why and how some leaders use their power to benefit themselves and others use it to benefit a team, organization or even society as a whole.   The premise was that people who concentrate on self-focused goals (more money, career growth, personal brand, etc.) instead of…
Targeting El Cid PPC Hero

Functional Vs. Performance Paid Search Strategies and Tactics

By , President at Hanapin Marketing

  105 SHARES
The way I have come to see things, you can take two, sometimes conflicting actions to an account. You can increase functionality or you can drive performance. I’ll emphasize, “sometimes conflicting” because there are certainly many times where making a functional change to an account changes performance. But that’s often not the purpose of the strategy or tactic but just…
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Conflict Resolution and Client Management

By , President at Hanapin Marketing

  92 SHARES
I don’t do a lot of things well. I am pretty bad at MLB 14: The Show. I can’t draw, not even stick figures. I can’t sit through any of the Fast and the Furious movies (fell asleep watching film six 2-3 times on the plane to SMX Sydney). But one thing I am decent at is conflict resolution. As…
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