About Jeff Allen

Jeff has been in Internet marketing for over a decade, a surprisingly rare feat. In his current role as President at Hanapin Marketing, Jeff serves as a contributor to PPCHero.com, while working to deconstruct the company vision and BHAG into the day-to-day activities that will help continue near 100% year-over-year growth. Jeff is also a frequent speaker on PPC and digital advertising strategy. Catch him at SES, HeroConf, SMX, Acquisio User Summit, Search Insider Summit and OMCap. Lastly, and maybe most important, Jeff enjoys a fine single-malt scotch or craft beer (preferably an IPA).

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Why We Ignore Net Gains In PPC

By , President at Hanapin Marketing

106 SHARES
Many reports ignore net gains by presenting data in some variation of the format:     This table does a decent job of showing performance (of course there would be more metrics like CPC and conversion rate) but it doesn’t make it very clear what the cost of the change in performance was. By that I mean, what were the…
Analytics Shares PPC Hero

Is a Lack of Power Balance the Root of All PPC Issues?

By , President at Hanapin Marketing

94 SHARES
There was a fascinating article in the Journal of Management last week on when, why and how some leaders use their power to benefit themselves and others use it to benefit a team, organization or even society as a whole.   The premise was that people who concentrate on self-focused goals (more money, career growth, personal brand, etc.) instead of…
Targeting El Cid PPC Hero

Functional Vs. Performance Paid Search Strategies and Tactics

By , President at Hanapin Marketing

104 SHARES
The way I have come to see things, you can take two, sometimes conflicting actions to an account. You can increase functionality or you can drive performance. I’ll emphasize, “sometimes conflicting” because there are certainly many times where making a functional change to an account changes performance. But that’s often not the purpose of the strategy or tactic but just…
Social Bird Fight PPC Hero

Conflict Resolution and Client Management

By , President at Hanapin Marketing

93 SHARES
I don’t do a lot of things well. I am pretty bad at MLB 14: The Show. I can’t draw, not even stick figures. I can’t sit through any of the Fast and the Furious movies (fell asleep watching film six 2-3 times on the plane to SMX Sydney). But one thing I am decent at is conflict resolution. As…
Search Ads Pencil Book Bridge PPC Hero

Scaling AdWords and Bing Accounts

By , President at Hanapin Marketing

146 SHARES
One of the hardest thing to do in the PPC biz is scale accounts that already perform well and have history. I believe this is because we focus on small optimizations and lose sight of the enhancements that will catapult the account.   This applies to the business as a whole. Sometimes I focus on one or two things we…
Search Ads Bridge PPC Hero