About Jeff Allen

Jeff has been in Internet marketing for over a decade, a surprisingly rare feat. In his current role as President at Hanapin Marketing, Jeff serves as a contributor to PPCHero.com, while working to deconstruct the company vision and BHAG into the day-to-day activities that will help continue near 100% year-over-year growth.Jeff is also a frequent speaker on PPC and digital advertising strategy. Catch him at SES, HeroConf, SMX, Acquisio User Summit, Search Insider Summit and OMCap. Lastly, and maybe most important, Jeff enjoys a fine single-malt scotch or craft beer (preferably an IPA).

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The 3i’s Of Real, Sustainable Improvement

By , President at Hanapin Marketing

Managing PPC can be a tough gig. Goals grow, strategies change, engines constantly “improve” their platforms, etc. It’s a special kind of madness that only mad people can love. It also requires a type of patient urgency that few have.   You have to have the patience to let tests play out, wait for new clients to come in, and…
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Using Auction Competitors To Tell a Business Story

By , President at Hanapin Marketing

Are we seeking out as much volume from paid search as we should be?   Why is cost per click and cost per acquisition increasing?   At what point are we just spending more money for the same number of sales?   Everyone is telling me that competition has increased. Where’s the proof? How do I know you don’t just…
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Scaling Yourself By Simplifying Your Ideas

By , President at Hanapin Marketing

In the past year as President of a PPC agency I’ve learned a tremendous amount. I’ve come to understand the difference between decisions you don’t want to make, and decisions that are really tough to make. I’ve learned that if you don’t have one foot in today and one foot in 6-months from now you are going to miss a…
use the my client center in adwords to organize ppc accounts

When PPC Help Never Comes

By , President at Hanapin Marketing

Luck doesn’t begin to describe my circumstances growing up. Great parents, financial stability, fell into the right crowds; basically, I always had people I could count on.   Later in life these circumstances have led me to naturally connect with people whom I trust. I always know that if I find myself in a tough spot someone will be there…
Search Ads Rescue Squad PPC Hero

Why We Ignore Net Gains In PPC

By , President at Hanapin Marketing

Many reports ignore net gains by presenting data in some variation of the format:     This table does a decent job of showing performance (of course there would be more metrics like CPC and conversion rate) but it doesn’t make it very clear what the cost of the change in performance was. By that I mean, what were the…
Analytics Shares PPC Hero