Author: Jeff Allen

About Jeff Allen

Jeff has been in Internet marketing for over a decade, a surprisingly rare feat. In his current role as President at Hanapin Marketing, Jeff serves as a contributor to PPCHero.com, while working to deconstruct the company vision and BHAG into the day-to-day activities that will help continue near 100% year-over-year growth. Jeff is also a frequent speaker on PPC and digital advertising strategy. Catch him at SES, HeroConf, SMX, Acquisio User Summit, Search Insider Summit and OMCap. Lastly, and maybe most important, Jeff enjoys a fine single-malt scotch or craft beer (preferably an IPA).
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Turn A Lazy AdWords Report Into A Money Making Tool

As PPC Heroes, we like to think we’ve got all sorts of magic stuffed up our sleeves. Truth be told, there are plenty of approaches we use that may be less common to the outside world. That’s why this week’s …

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Avoid Making Things Worse With These 3 Easy Tips

This is a continuation of my series on my transition to the role of President at Hanapin. Originally I thought it would be 30 posts in 30 days but they got a bit redundant, boring, weren’t very widely read and …

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Posts 15-18/30: 18 Lessons From My First 18 Days

You’ll notice I am grouping several posts in a bunch. I had to somewhat-true up my blog series to the actual number of days I have been President while not just writing a bunch of fluff. I made the decision …

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Post 14/30: Would You Be More Effective If You Did This?

I have been thinking a lot about how to get the most out of my time. This is evident in the posts have been writing, but this is in terms of how to formally and intentionally structure my days so …

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Post 13/30: Transcending Everyday Engagements

A major focus of mine is attempting to notice if people walk away from interactions with me with more or less energy than before. I got the idea from this insightful article on management. The crux being that you can …

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Post 12/30: The 1 Trait Every Boss And Client Feels You Are Lacking

You’re great at getting down what the boss or client asks. You ask good questions. You are incredibly intelligent and diligent. You are also slow. It’s hard to hear, mostly because you know you run around all day from meeting …

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Post 11/30: The Evolution Of The PPC Account Manager

This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing.   In the early days Account Managers didn’t exist. Someone in the IT department who …

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Post 10/30: All PPC Managers Are Headed For Burnout

This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing.   I have seen it in myself, and I certainly see it in our team, …

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Post 9/30: Staying Productive On The Road

This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing.   If you work in a PPC agency, or any agency for that matter, you …

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Post 8/30: 7 Lucky Tips For Presenting To The C-Level

This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing.   I spent all day Thursday onsite with a client diving into performance the last …