Identify how the PPC account structure mirrors the company business model while forecasting the direction of your PPC account in the future.
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[New Whitepaper!] The Value of Remarketing: Bringing In Your Most Valuable Users
At this point in time, everyone within the marketing field is somewhat familiar with the term “remarketing,” whether you have experience working with it or just know of the name in passing. Remarketing, in a nutshell, is a tool for...
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Streamline How You Write Promotional Ad Copy
In order to streamline ad copy writing, there are tasks that can be completed to make the process more efficient and automate some of the repetitive work.
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The Flanking Strategy – Increase Market Shares Without Defeat
The Flanking Strategy comes in handy when you are playing in an industry that is competitive and you can’t follow the high CPCs that are the reality of your market.
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Step-By-Step Excel Reporting – A Video Tutorial
The video below explains the step-by-step on how to go about reporting in Excel. This process works if your account is structured in an organized manner at campaign level.
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Bidding Strategies: A Pair of Case Studies
Bidding strategies are important to test. Looking at the typical behavior of the account should help choose the correct strategy to improve performance.
Save Time On Tactical PPC Work
After you do all of the hard work analyzing your PPC account, you’re going to need to implement some changes.
Announcing Search Marketing Madness 2015
We're proud to announce the brackets for the 2015 Search Marketing Madness tournament.
Looking For More Revenue? 7 Ways To Profitably Expand PPC Reach
In this post we will cover 7 ways to expand your PPC market reach that we have found to be the most effective for growing volume profitably.
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Structure Your Way To Google Shopping Success
After reading this post you should have at least a basic understanding of how to structure your Google Shopping campaigns to your goals and situation.
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The Do’s And Don’ts of Leveraging Search Engine Reps
Read on for some tips of how you should and shouldn’t utilize search engine reps.
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[Toolkit] Become a Master of Excel!
Excel is a must-have tool in PPC. By becoming an expert in excel, not only will you save a lot of precious time through automation and shortcuts, you’ll also become better at analyzing account performance and therefore making faster and...
