It can get really frustrating when you seem to do everything right but Google doesn’t want to raise your Quality Score and you end up paying high bids for no apparent reason. On the other hand, when you do manage...
Continue Reading How To Use Historical QS To Diagnose Your Account
The first round of our Search Marketing Madness tournament is complete and 32 of the best PPC managers, blogs, conferences, and softwares are moving on.
Continue Reading The Search Marketing Madness Round of 32 Begins
Retargeting. We’re still trying to figure out if this feature in PPC is really cool or just really creepy. However, no one can deny how powerful retargeting can be for a business. It’s highly effective in bringing back bounced traffic,...
Continue Reading [New Webinar with AdRoll!] Optimize Your PPC Retargeting Program To Boost ROI
Setting expectations is a way to be successful with clients. Using a timeline to show the client the direction the account is a great way to set expectations.
Continue Reading Setting Clear PPC Expectations From The Beginning
Now that the first quarter of the year is almost complete it’s time to make sure your PPC campaigns are carrying their weight.
Continue Reading 5 Tricks To Make Your Pay Per Click Profitable This Year
PPC Heroes know that spring means Hero Conf 2015 is just around the corner. It also means time is running out for your to join an extraordinary lineup of speakers, sponsors and industry pros for two-and-a-half days of exciting content, incredible...
Continue Reading 10 Reasons Hero Conf is the Can’t Miss Conference of the Year!
Identify how the PPC account structure mirrors the company business model while forecasting the direction of your PPC account in the future.
Continue Reading Identify The Best Structure For Your PPC Account
At this point in time, everyone within the marketing field is somewhat familiar with the term “remarketing,” whether you have experience working with it or just know of the name in passing. Remarketing, in a nutshell, is a tool for...
Continue Reading [New Whitepaper!] The Value of Remarketing: Bringing In Your Most Valuable Users
In order to streamline ad copy writing, there are tasks that can be completed to make the process more efficient and automate some of the repetitive work.
Continue Reading Streamline How You Write Promotional Ad Copy
The Flanking Strategy comes in handy when you are playing in an industry that is competitive and you can’t follow the high CPCs that are the reality of your market.
Continue Reading The Flanking Strategy – Increase Market Shares Without Defeat
The video below explains the step-by-step on how to go about reporting in Excel. This process works if your account is structured in an organized manner at campaign level.
Continue Reading Step-By-Step Excel Reporting – A Video Tutorial
Bidding strategies are important to test. Looking at the typical behavior of the account should help choose the correct strategy to improve performance.
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