This morning I logged into one of our accounts and noticed that the look of our Adwords campaign interface had changed slightly. Instantly, I noticed a button that says “Online Campaigns” which indicates that Adwords will display other types of...
PPC News Roundup for April 6, 2007
Anxious to start using Google’s Website Optimizer? Multivariate testing is even easier with these free tools and resources. Yahoo’s decision to require shorter ad descriptions comes with great tips for writing short, relevant and powerful messages. Sometimes you need to...
The Long and Short of It
Within the old Yahoo! interface, users were allotted one ad text and it could contain up to 180 characters. Every keyword was assigned a title, a description, and a destination URL. In Yahoo’s new interface, Panama, ad groups, keyword groups...
Do Site-Targeted Campaigns Really Work?
Site-targeting is a fairly new feature for Google. A keyword-targeted campaign will allow your keywords to show up on the content match with no knowledge of which site your ads are actually being shown; site-targeted campaigns allow you to specifically...
Light Sabers at the Ready! The “Empire” Is On the Move.
In the world of search, the primary competitors are Google and Yahoo!, and no matter what the situation is, one is always trying to out-do the other. The most recent resurgence of this on-going power struggle is Google’s retaliation to...
Continue Reading Light Sabers at the Ready! The “Empire” Is On the Move.
PPC News Roundup for March 30, 2007
This is the first I’ve heard that Google and Yahoo may be including SEO rankings and tactic history to PPC quality score… A good post on things that seem to matter in PPC but don’t. Examples are average CTR, top...
Positives of the Negative: Using negative keywords to enhance your campaign’s performance
Using negative keywords in your campaigns allows you to filter out unwanted or irrelevant traffic to your site. Negative keywords eliminate the chances that your ads might show up for a keyword that you don’t offer. Negative keywords can help...
Yahoo! Performing System Updates This Weekend
Yahoo! notified advertisers this week of system updates that will be taking place this Friday and Saturday (March 30th and 31st). As is standard practice with system wide updates, the Search Marketing platform will be ‘frozen’ during the following times:Friday,...
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When Broad Match Is Just TOO Broad
There’s an interesting thread at SEM 2.0 seeking thoughts about paid-search marketing “woes” in relation to Google’s broad-matching technology. What spawned the discussion was a blog post from Rimm-Kaufman that explained how Google’s broad match has been expanded to include...
It Ain’t Easy, but You Can Move Keywords in Panama
Of all the great strides that Yahoo! has made in simplifying keyword management, they missed a big step in the process with Panama: They took away the ability to move keywords with historical data. Within the Panama interface, it is...
Continue Reading It Ain’t Easy, but You Can Move Keywords in Panama
PPC News Roundup for March 27, 2007
What Makes Us Search Online To Buy Offline? Microsoft Search Share Troubles New WordPress Plug-In, Recommend It 66 Ways to Link Build in 2007 Search Engine Smackdown Challenge to Jason Calacanis Top 10 favorites for AdWords Editor Keyword grouper Yahoo...
The Quality of Dynamic Keyword Insertion
Over in PPC Discussions an interesting question regarding dynamic keyword insertion (DKI) was posed: “What I want to know is this – since having the search term in your advert improves its relevance (particularly in the headline), does DKI ensure...
