April 2, 2007 By John
In the world of search, the primary competitors are Google and Yahoo!, and no matter what the situation is, one is always trying to out-do the other. The most recent resurgence of this on-going power struggle is Google’s retaliation to...
Continue Reading Light Sabers at the Ready! The “Empire” Is On the Move.
March 30, 2007 By Amber
This is the first I’ve heard that Google and Yahoo may be including SEO rankings and tactic history to PPC quality score… A good post on things that seem to matter in PPC but don’t. Examples are average CTR, top...
March 30, 2007 By Amber
Using negative keywords in your campaigns allows you to filter out unwanted or irrelevant traffic to your site. Negative keywords eliminate the chances that your ads might show up for a keyword that you don’t offer. Negative keywords can help...
March 29, 2007 By John
Yahoo! notified advertisers this week of system updates that will be taking place this Friday and Saturday (March 30th and 31st). As is standard practice with system wide updates, the Search Marketing platform will be ‘frozen’ during the following times:Friday,...
Continue Reading Yahoo! Performing System Updates This Weekend
March 28, 2007 By John
There’s an interesting thread at SEM 2.0 seeking thoughts about paid-search marketing “woes” in relation to Google’s broad-matching technology. What spawned the discussion was a blog post from Rimm-Kaufman that explained how Google’s broad match has been expanded to include...
March 27, 2007 By John
Of all the great strides that Yahoo! has made in simplifying keyword management, they missed a big step in the process with Panama: They took away the ability to move keywords with historical data. Within the Panama interface, it is...
Continue Reading It Ain’t Easy, but You Can Move Keywords in Panama
March 27, 2007 By Amber
What Makes Us Search Online To Buy Offline? Microsoft Search Share Troubles New WordPress Plug-In, Recommend It 66 Ways to Link Build in 2007 Search Engine Smackdown Challenge to Jason Calacanis Top 10 favorites for AdWords Editor Keyword grouper Yahoo...
March 26, 2007 By Joe
Over in PPC Discussions an interesting question regarding dynamic keyword insertion (DKI) was posed: “What I want to know is this – since having the search term in your advert improves its relevance (particularly in the headline), does DKI ensure...
March 26, 2007 By Joe
I have been managing an account that is geographically targeting the Midwest (Indiana, Illinois, Michigan, Wisconsin, Ohio and Kentucky). I created a geo-targeted Adwords campaign, and about a week later I also initiated a campaign that was distributed throughout the...
Continue Reading Your Target Audience May Be Larger than You Think
March 23, 2007 By Joe
I don’t know if any other international PPC agencies, or individuals, have received their notification, but we received our first one this morning: Yahoo’!’s Panama is coming to the UK! The migration letter is the same one distributed to US...
March 23, 2007 By Amber
Yahoo Announces Click Fraud Efforts DoubleClick Research Shows Higher Click Rate with Video Ads Google Definitions Show Related Phrases Google’s Plus Box Allows “Related Info” in Search Results
March 22, 2007 By Amber
SEO New Crawl Test Tool Search Arbitrage: Web Blight or Brilliant Marketing Strategy? Adwords Site Targeting with CPC Jimbo Wales & People Powered Search: A Long Shot Make Word Press Search Engine Friendly Google Pay-Per-Action Ads in Beta Testing PPC...
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