Taking advantage of ad extensions is crucial in providing potential customers the ultimate experience and improving performance within your account.
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Twitter’s Bryan Sise Closes Out Hero Conf 2015
Hero Conf 2015 closes with a keynote from Twitter’s Bryan Sise, Product Marketing Team Lead and Senior Manager. He’ll wrap up the day with a discussion of how to determine intent on Twitter to find new customers. “If advertisers are...
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Google Introduces AdWords Dynamic Structured Snippets
Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites.
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A View Into How We Tackled Project Management
One of the great things about digital marketing is the ability to quickly scale your work. By working smarter and more efficiently you learn more and find additional ways to get the most out of your time.
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Battle Of The Ages: Using Demographic Data To Improve Performance
There are a lot of questions revolving around demographic targeting, from where the data originates to what exactly you might do with it, and today you get the answers.
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New to Google Shopping? Read These 9 Tips To Own It
Sometimes it's just helpful to get an insider's view of where to focus your energy with Google Shopping and this is my attempt at doing that for you.
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How To Test Your Ad Copy Like Spock (5 Ways)
Leonard Nimoy may have left us, but his most famous character’s wisdom will always be with us. Nimoy’s Spock is nothing short of a guru; he represents a way of life in which you can handle anything if you just...
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Strategies For Better PPC Analysis
Analysis comprises a bulk of work time for most PPC managers, but there are things you can do to streamline your work flow to make the process a bit quicker.
Learn Epic PPC Tips and Tricks from Hanapin Marketing experts! [Webinar]
At Hanapin Marketing (producers of PPC Hero and Hero Conf), we are constantly learning and discovering new tips and tricks in PPC. We’ve experienced both the successes and the pitfalls that come with an industry that is constantly changing and...
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How Friendly Is Your Mobile PPC Presence?
In this piece, I will discuss some PPC tactics that will help bring your mobile presence to the forefront.
Reacting To Device Targeting Changes in Bing
Bing Ads will officially roll out device targeting changes on March 23rd. This has been a topic of discussion since June.
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Day 2 Opening Keynote with Andrew Goodman
The final schedule for Hero Conf 2015, April 27-29 in Portland, OR is coming together quickly. Day 2 opens with an in-depth keynote session from PPC luminary, Andrew Goodman. PPC is not only a significant driver of company growth; some...
