Content marketing and PPC advertising are most powerful when used together to supplement SEO and sales strategies. How can you get the most from your content?
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Changes to BMM keywords – What we have seen so far and tips for 2022
Google has spent years evolving its keyword targeting, leading towards the removal of a popular match-type. Check our tips for how to tackle this change.
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How Automation Hurts Rank, And How to Fix It
Learn how automated bidding can hurt your ad rank, how your rank determines success and the techniques you can use to improve your rank in spite of automation.
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Ad Fraud is Still a Massive Concern Amongst Advertisers in 2022
Must read: a new survey to PPC managers provides key findings of click fraud in 2022. Check out the detailed results here.
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Use Customer Lifetime Value to Find More of Your Best Customers
Learn how utilizing customer lifetime value helps you to identify who your current best e-commerce customers are and how to use PPC to find more of them.
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Tips for Optimizing a Localized PPC Account
What is a localized PPC campaign? What is its value, and how do you best optimize it? Dive into top-level tips for maximizing results and minimizing waste.
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14 Strategies to Promote Your Business Through PPC
PPC strategies can drive quality traffic to your site. Check out how to use search-optimized keywords, target audience, attractive ad campaigns, and much more.
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Three Key Facebook Metrics to Understand Ad Performance
Use these three Facebook metrics to understand your ad performance - Quality Ranking, Engagement Rate Ranking and Conversion Rate Ranking.
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Secure Your pass to Hero Conf with an Exclusive Discount for Readers!
Enjoy 10% off your Hero Conf pass with this exclusive Hero blog readers discount code.
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Amazon Sponsored Products: Advanced Practices for 2022
Using Amazon Sponsored products is a great way to build a profitable business. Here’s how you can use sponsored products to take your businesses forward.
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Secrets to Choosing Effective Images for PPC Ads on Social Media
Learn why images are more critical for PPC ad conversion than text with these seven practical tricks. Here we’ll go over choosing compelling visuals for your ads on social media.
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Retail Media Is Paid Search, Right?
Retail Media is Paid Search, right? Elizabeth Marsten dives into that question here, with more details to come in her upcoming Hero Conf 2022 session.
