Keyword tools and research is an ongoing part of the job for all account managers.
Continue Reading 10 Keywords Tools Other Than Google Keyword Planner
November 28, 2014 By Sarah Stemen
Keyword tools and research is an ongoing part of the job for all account managers.
Continue Reading 10 Keywords Tools Other Than Google Keyword Planner
November 27, 2014 By Jamie Newton
Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of ads. Not only do they create more reasons to click your ad (like...
Continue Reading Everything (And More!) You Need To Know About Ad Extensions – Whitepaper!
November 27, 2014 By Jamie Newton
Let’s face it – in the flurry of the tasks and strategy involved in PPC, you’ve made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens....
Continue Reading PPC Mistakes You Didn’t Know You Were Making – On Demand Webinar!
November 26, 2014 By Nate Hollander
November 26, 2014 By Adam Lundquist
The results achieved from stats are only as good as the person who analyzes them and how they apply their knowledge, experience and common sense.
Continue Reading Why You Can’t Just Trust Your Split Test Stats
November 25, 2014 By Amanda West-Bookwalter
November 25, 2014 By Amanda Durepos
I reached out to eight PPC marketers and asked what they were surprised to learn about their mobile users – and how they adapted their campaigns accordingly.
Continue Reading 8 PPC Experts Share Secrets For Optimizing Your PPC Campaigns for Mobile Users
November 24, 2014 By PPC Hero Ally
November 24, 2014 By Hayley Cummings
Since users respond to holiday promotional items in various ways, it is critical that your ad copy not only reflect these deals, but also test them.
November 24, 2014 By Pat East
One of the greatest things about Hero Conf is the opportunity to spend three days with colleagues and peers discovering what’s new and forthcoming in the world of PPC. Those peers work across industries and include men and women from...
Continue Reading Now Seeking: A More Representative Speaker Slate
November 24, 2014 By Kristina McLane
November 24, 2014 By Jamie Newton
Have you begun planning your PPC strategy for 2015 yet? Do you know what the future looks like for the digital ad space in the coming year? In this webinar, experts will talk you through some of the most popular...
Continue Reading Planning A Knockout 2015 PPC Strategy [New Webinar With AdStage]
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