The focus this week for Google continued to be on mobile advertising. Google officially launched Mobile-friendly labels.
Continue Reading Morning Clicks: Google Puts More Focus on Mobile and More
Make Facebook Ads Even Better With Google
Facebook Ads is one of the best channels for driving quality traffic to websites. It has great ad products and an amazing targeting platform.
Use The Destination URL Report To Find Your Best Landing Pages
The destination URL report easily allows you to assess performance of PPC landing pages across the account.
Continue Reading Use The Destination URL Report To Find Your Best Landing Pages
Use Remarketing For Search This Holiday Season
Many people do their holiday shopping online, so if you haven’t implemented Remarketing List For Search Ads (RLSA) in your accounts yet, now might be a good time!
Continue Reading Use Remarketing For Search This Holiday Season
Making Good Use Of Those Location Extensions
Identify exactly what locations are promoting in-store response, not just online response, in a segmented version of your AdWords location extension report.
Continue Reading Making Good Use Of Those Location Extensions
5 Most-Common PPC Obstacles – and How to Overcome Them [New Webinar with SEMrush!]
Setting up a high-performing AdWords campaign can seem like a start-and-stop affair, with roadblocks and obstacles at every turn. Hanapin Marketing’s Senior Digital Advisor, Kayla Kurtz, is responsible for squeezing ROI from hundreds of thousands of dollars of budget each...
Continue Reading 5 Most-Common PPC Obstacles – and How to Overcome Them [New Webinar with SEMrush!]
[Webinar Recording] Epic Insights: PPC Analytics Tactics That Can Make or Break Your Performance
It’s easy to get overwhelmed by the volume of data and reports available to you, even within a single channel like your search ads. But analytics data is the most powerful weapon you have when optimizing your ad campaigns for...
Stop Wasting Time: 3 Helpful Browser Tools for the PPCer
Have you heard about these helpful tools hiding in your browser for the busy PPCer? Learn about them here.
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Agency Tips: 7 Steps for Communicating Bad News
View 7 steps for better communicating bad news and possible solutions to clients.
Continue Reading Agency Tips: 7 Steps for Communicating Bad News
The Do’s & Don’ts of Agency Goal Setting
This post outlines some basic do’s and don’ts that will help clients set appropriate PPC goals with their agency.
The Best eCommerce Advice You’ve Ever Heard
At Hero Conf, you’ve come to expect unique, actionable information - quick wins and long-term plans alike.
Continue Reading The Best eCommerce Advice You’ve Ever Heard
Top 5 PPC Fails
I’ve put together a list of the top 5 mistakes (FAILS) that I frequently encounter in paid search campaigns, along with possible solutions.
