Keywords are the fundamental building blocks of any paid search account. It is crucial that you continue to find and develop new keywords so your account can grow.
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Bing Ad Preview Tool Now Can Be Used on Product Ads
Bing Ads recently updated the Ad Preview and Diagnostic Tool in their user interface.
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Two Powerful Keynotes at Hero Conf Conversion Summit!
We’re serving up unique content from some of the biggest brands in CRO at Hero Conf Conversion Summit, October 14-15 at the NCAA Hall of Champions in Indianapolis. Our keynote sessions will provide big picture strategy and actionable takeaways sure to...
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Search Marketing Heroes: Assemble! [Yeah, we did that]
Calling all search marketing experts and heroes! The survey for the 2014 State of Paid Search ends in just two weeks and we need your input. Each year, Hanapin Marketing manages extensive research into the State of Paid Search. We...
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Morning Clicks: Facebook becoming a Threat to YouTube? Twitter Becoming a Store?
The Latest from AdWords and Bing, along with the up-and-coming Advertising Efforts on Social Media.
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Product Listing Ads Extended for Search Partners
Google now offers ad space for your Shopping Campaigns when a user is on one of these retail sites searching for similar products that you offer.
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Getting Started with LinkedIn Ads
LinkedIn is underappreciated in paid search. It has amazing targeting capabilities and its users are in a business mindset.
How Callout Extensions Helped Increase CTR by 221%
Callout extensions now available for all accounts. More real estate on the SERP for everyone! Learn how Callout Extensions helped increase CTR by 221%
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What To Ask When Building Your PPC Program
Developing a winning paid search program is a large and complex undertaking. Let's explore a couple questions you should ask when building out a PPC program.
4 Benefits of an AdWords My Client Center (MCC)
How can you utilize the AdWords My Client Center to organize and manage multiple PPC accounts? Read on to find out!
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Landing Page Games: Science vs Magic [New Landing Page Critique Webinar!]
Introducing a new contest from PPC Hero! Participants will be pitted against each other in two brackets, the science bracket and the magic bracket. The first round is the reader vote where YOU get to decide who should advance to...
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[Webinar Recording] 10 Things Every PPC Account Should Have
Are you just starting out as a PPC Account Manager? Maybe you just need a refresher on things you should be doing? Do you have a clear vision of your goals and all the bells and whistles available, set-up for...
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