We hear it all the time. Clients are nervous to start a conversation with an external ad agency for fear of it being the beginning of the end of the in-house PPC team. At Hanapin, we feel the exact opposite...
Continue Reading Great Tips! Using An Agency To Support (Not Replace) Your In-House PPC Team
Inspired by the need to make the acquisition of relevant information even easier and faster for mobile users, Google has announced changes to the way they’ll deliver ads to mobile devices.
Continue Reading Google: Your 2nd Description Line Will Start Disappearing on Mobile
Last month I provided my guide to acing the Advanced Display Exam, and the time has come for the next round: Advanced Search. Now, we’ve covered the Fundamentals and in all truth, the Search exam is a lot like it. The...
Continue Reading Fast Track To Crushing the Advanced Search Exam
As most PPC Hero readers know, every year we put together a list of the Top 25 PPC Experts, and in true PPC fashion, we rely on formulas and algorithms, not our opinion, to define what “influential” truly means. Inevitably,...
Continue Reading The Top Women in CRO (Who Should’ve Made Our List)
Every year, PPC Hero launches the Top 25 Most Influential PPC Experts of 2014. We’ve found it to be a very popular and resourceful list for many of our PPC allies, both new and old. With the introduction of our...
Continue Reading The Top 25 Most Influential Conversion Rate Optimization Experts in 2014
Keywords are the fundamental building blocks of any paid search account. It is crucial that you continue to find and develop new keywords so your account can grow.
Continue Reading Get Proactive And Reactive With Your Keyword Research
Bing Ads recently updated the Ad Preview and Diagnostic Tool in their user interface.
Continue Reading Bing Ad Preview Tool Now Can Be Used on Product Ads
We’re serving up unique content from some of the biggest brands in CRO at Hero Conf Conversion Summit, October 14-15 at the NCAA Hall of Champions in Indianapolis. Our keynote sessions will provide big picture strategy and actionable takeaways sure to...
Continue Reading Two Powerful Keynotes at Hero Conf Conversion Summit!
Calling all search marketing experts and heroes! The survey for the 2014 State of Paid Search ends in just two weeks and we need your input. Each year, Hanapin Marketing manages extensive research into the State of Paid Search. We...
Continue Reading Search Marketing Heroes: Assemble! [Yeah, we did that]
The Latest from AdWords and Bing, along with the up-and-coming Advertising Efforts on Social Media.
Continue Reading Morning Clicks: Facebook becoming a Threat to YouTube? Twitter Becoming a Store?
Google now offers ad space for your Shopping Campaigns when a user is on one of these retail sites searching for similar products that you offer.
Continue Reading Product Listing Ads Extended for Search Partners
LinkedIn is underappreciated in paid search. It has amazing targeting capabilities and its users are in a business mindset.
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