There are many factors that can have a negative impact on paid search conversion performance, including prices, shipping costs, and competition.
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A Letter to New Digital Marketers
Dear new digital marketers: here are a few tips that you can actively do now to jumpstart your growth as a digital marketer or PPC specialist.
The New Wave of Digital Marketing in the Post-Pandemic World
The pandemic greatly accelerated the evolution of digital marketing, creating new marketing trends and opportunities for businesses in a short period of time.
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Finding Your Audience in a “Cookie-less” World
The future of targeted marketing without cookies is here! Luckily, there are opportunities to advance your targeting strategies without third-party data.
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Dealing With Trademarks Infringements In Paid Media
In an ideal world, online media providers have systems that automatically stop trademark infringements from happening. Unfortunately, it isn’t that simple.
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Why and How You Should Use Google Ads for Your SEO Campaign
This guide will discuss how you can utilize Google Ads to test a page before you embark on a costly long-term SEO campaign. Read on to learn more about Google Ads and how to take advantage of the platform to...
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What a Post-Pandemic Marketing Strategy Should Look Like
The world as we emerge from Covid-19 will require marketers to think and act differently, use past learnings and follow current trends to devise new strategies.
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How To Optimize Your Website For Higher Conversion
Wanting to know how to improve your conversion rate to make the most out of your online traffic? Here is how to optimize your website for higher conversion.
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The 5 Most Common Types of Ad Fraud Affecting PPC Campaigns
From bots to click farms, fraudsters use a variety of vehicles to perform click fraud. Discover the five main types of click fraud affecting PPC campaigns.
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Think Big About Cross-Channel Data!
Set up your agency’s own PPC data warehouse for cross-channel reporting and push optimization changes back to the ad networks.
Keyword Match Types – Segment or Consolidate?
In today’s digital world we continue to evolve into more automation and smart bidding. Here are the results of a keyword match type consolidation test.
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What You Need To Learn About Attribution Models To Focus On The Right Channel
Attribution modeling helps you analyze which touchpoints result in a conversion. Read this article to find out which channel matters most to your business.
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