A checklist of PPC tasks, broken down weekly and monthly, that all account managers should be doing.
7 Tips For Writing An Irresistible Native Ad Headline
Writing native ad headlines requires more precision than regular PPC ads. There are some things you need to remember to make your native ad headlines standout.
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6 PPC Automation Tools and Scripts to Start 2021 Right
This article gives a brief explanation of what PPC automation is and 6 tools and scripts to kickstart your 2021 PPC campaigns.
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Is There a New Way to Fill the B2B Funnel?
We created a funnel that leads the user along the optimal path while giving them the flexibility to self educate and consume content at their own pace.
What Advertisers Need to Know About Apple’s & Facebook’s Changes
This post will walk through what Facebook & Apple are quarreling about, why you should care, and what can you do to keep your campaigns performing well.
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Does ABM work? Case Study Details and Insights
Case study: An 80% CPM reduction and an 86% lower CPC since moving digital ad spend over to an account-based marketing strategy. See what we learned.
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16 Commonly Asked PPC Questions (And Answers)
Get answers to some of the most common questions we hear from new account managers attending digital marketing conferences and from right here on PPC Hero.
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Catapult Your Workflow with 22 Expert-led Sessions
We are welcoming speakers from LinkedIn, Facebook, Microsoft Advertising, 3Q Digital, Seer Interactive, and more to bring you the knowledge and expertise behind the professional development needed to stay ahead of the competition.
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Digital Marketing KPIs You Can’t Ignore
Successful digital marketing campaigns require the right metrics. Your business should be tracking these eight KPIs.
10 Alternatives To Google And Facebook Ads
A look at ten options available for those PPC managers who have run out of growth opportunities in Google.
BMM Keywords are Dead: Google Ads Latest Update
Phrase match is the new BMM. Google Ads is phasing out support for broad match modifier. See what actions you need to take for your accounts.
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January 2021 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google and Microsoft.
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