With first-party data becoming more relevant and third-party cookies becoming a thing of the past, this leaves marketers questioning, how can I best prepare?
Continue Reading Google Display Network Best Practices In A First-Party Cookie World
B2B Lead Generation on LinkedIn: The Whats, Whys, and Hows
LinkedIn is the social network for B2B marketing. However, getting the results you want from the platform is not as easy or straightforward as you’d think.
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Analytics: What Sources are Stealing Your Paid Revenue Attribution?
“Where should we attribute revenue?” We found that referral and affiliate websites were receiving revenue credit for paid-initiated traffic.
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5 Ways AI Can Improve Your Paid Ads Campaigns
Using AI can improve your paid ads and be a massive time saver while helping you to optimize performance. Read this article for more details.
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How to Optimize Your PPC Campaign For SaaS Products
Want to learn how to optimize and improve your PPC campaign for SaaS products? Here are the best tips to get you started on your path to success.
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Google Is Retiring tCPA and tROAS Bidding Strategies
Google is retiring Target CPA and Target ROAS bidding strategies, instead layering a tCPA and tROAS threshold with Maximize Conversions and Maximize Conversions Value respectively.
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How to do ASO in 2021: App Store Optimization Tips
Wondering how to do app store optimization in 2021? We’ve put together the top 7 ASO tips & tricks that will help you enhance your organic growth strategy.
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February 2021 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms.
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How To Get More Out Of Excel Solver
Excel Solver is a fantastic tool, but most examples only cover simple marketing use cases. We’ll cover the next steps of enhancing your models and how to automate the process.
Simplified Checkouts and Handheld Campaigns: How Marketers Are Addressing The Gulf Between Mobile Traffic and Sales
Although eCommerce rates are demonstrating growth across both desktop and mobile, any expected rise in sales hasn’t followed suit.
Cookieless Marketing: How Account Directors Can Be Part of the Solution
Data has long been the backbone of digital marketing. As an account director, you should be measuring performance in some way or another and proving your worth.
Continue Reading Cookieless Marketing: How Account Directors Can Be Part of the Solution
How To Use Facebook Messenger Ads To Grow Your Network
In the age of social media, internet users are shifting their attention to messengers. This provides a new horizon for ads targeting customers directly.
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