An experienced Group Account Director highlights the top requests that clients ask of their agency and how to deliver them.
PPC Naming Conventions Guide [New Resource]
We are releasing a new, free resource: The Complete Guide To Naming Conventions. This is a quick summary of its contents.
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New LinkedIn Ads Features Every B2B Advertiser Should Know
One Sr. Paid Social Strategist outlines his favorite new LinkedIn Ads features, from reporting features to a new ad type, and explores use cases for each.
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Excel Solver: Optimize Your Budgets Across Campaigns [Webinar]
Join Brainlabs on Thursday, August 27, 2020 to learn what Excel Solver is, why you'd use it, and how it works for optimizing budgets across campaigns.
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2 Tips For Identifying Mobile UX Gaps
Mobile UX testing is not a new concept, yet many brands still have a bad mobile experience. One CRO expert gives 2 tips to help identify mobile UX gaps.
COVID-19: Will Paid Media Ever Be the Same Again?
COVID-19 and the resulting economic changes have left a mark on the paid media industry. We surveyed paid media experts across the globe, see the results.
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How to Validate Marketing Tags and Pixels
In this article, a Director of Analytics covers how to check which tags exist on a site, which information is sent, and proper tag setup.
How A Conversion Action Sets Funnel Drove A 160% Increase in Revenue
One Senior Paid Strategist shares how she strategically crafted a funnel with conversion action sets and the resulting performance.
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3 Areas Of Digital Advertising That Are STILL Problematic
Some PPC problems began long ago and are still relevant and recurring. One paid strategist shares 3 areas that have remained problematic in PPC.
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Optimizing Podcasts for The Local Businesses
Effectively engage with consumers while informing them about your brand through podcasts and stand out from your competition.
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Build Custom Reports in Google Analytics
Google Analytics' custom reporting is great for streamlining PPC reports. This post explains how to build a custom report in GA to eliminate manual reports.
Why You Should Layer Affinity Audiences on your Google Ads Search Campaigns
Affinity audiences are now available for Google search campaigns. This post discusses the reasons to add them and best practices when doing so.
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