If you have not yet experimented with Discovery Campaigns, you should strongly consider doing so. My experience has convinced me that they can be a powerful tool, especially for expanding a remarketing strategy.
Continue Reading Discovery Campaigns As A Part Of Your Remarketing Funnel
If you have been frustrated by limited targeting options for Google Shopping ads, this easily-implemented strategy will grow your reach and revenue.
Continue Reading How To Double Relevant Google Shopping Volume in 5 Steps
Do responsive search ads (RSAs) live up to the expectations set for them when Google initially rolled them out in early 2018?
While our readers anxiously await the Top 25 Most Influential PPC Experts list (which will be released in a few weeks), we are sharing the Top 50!
Continue Reading The Top 50 Most Influential PPC Experts [2020]
Despite the ongoing pandemic, a mixture of restlessness, hope, and business needs has led to an increase in travel-related searches over the month of April.
Continue Reading Travel Searches Are Surging: Time To Relaunch PPC
Six best practices for conversion rate optimization (CRO) to drive more leads and sales from your landing pages.
Continue Reading 6 Best Practices For Effective Landing Pages
In this blog, we compare Google lead ad extensions and LinkedIn lead gen forms and the differences between the two when it comes to capturing quality leads.
Continue Reading Google Lead Form Extensions Vs. LinkedIn Lead Ads
In this monthly post, we bring you the latest from all of the major ad platforms.
Maximize your ecom spend in Facebook Ads with two simple steps.
Continue Reading Boost Facebook E-commerce Results In 2 Steps
Changing circumstances can force you to confront the future. Planning ahead is essential and can better prepare you for what comes next.
Continue Reading Accounting for Future Performance in Paid Media
Brainlab's Jeff Baum and Maris Rutkis took to the screen to answer marketers' questions on PPC and COVID-19. Here is a closer look at what marketers are asking and what the experts had to say.
Continue Reading PPC In The Time Of COVID-19: You Asked, We Answered
Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences.
Continue Reading PPC Audiences: What Are They and How Does Google Determine Them?
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