The coronavirus has caused either a spike or downfall for companies across the world. Here are 6 strategies on how to use social media marketing during a crisis.
March Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major ad platforms.
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Nominate The Paid Media Experts Who Have Been Influential In Your Career
Every year, PPC Hero releases a list called The Top 25 Most Influential PPC Experts. It's time to vote for 2020!
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ROAS vs. ROMI: Analyzing Your Digital Strategy
ROAS and ROMI are both valuable metrics, but which one should you focus on in your account?
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Methods for PPC Success in Times of Uncertainty
This blog covers methods to aid digital advertisers as they navigate through this period of uncertainty so they are prepared once the industry normalizes.
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The Complete Amazon Plan: 7 Steps to Success
Succeeding on Amazon isn’t just optimising product listings or low ACoS PPC campaigns. You need a complete process for research, optimization and expansion.
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PPC Things Happen. React Wisely.
When your business is impacted by seasonality or current events it's important to react wisely. Here are three quick actions you can take.
B2B Paid Strategy: In It for the Long Run
Taking time to layout a year-long digital strategy for a B2B client paid off exceedingly well. See the process and break down of what we did by each platform.
From Last Click To Position-Based: An Attribution Test
Get an overview of Google’s attribution, what led us to consider testing a different attribution, what changes you can expect, our results, and advice for future tests.
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A Quick Look at Walmart Media and Spiceworks
Digital Marketing is ever-changing. New platforms, networks, and services pop up every month. Keep up-to-date with PPC Hero.
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How To View Google Ads Data In Google Analytics
Connecting your Google Ads and Google Analytics accounts is not required, but there are several reasons why you should consider linking them today.
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Google Ads B2B Full-Funnel Strategy Outline
For any platform, having a full-funnel marketing strategy is ideal. In this post, I will cover how to implement a full-funnel B2B strategy in Google Ads.
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