ROAS and ROMI are both valuable metrics, but which one should you focus on in your account?
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Methods for PPC Success in Times of Uncertainty
This blog covers methods to aid digital advertisers as they navigate through this period of uncertainty so they are prepared once the industry normalizes.
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The Complete Amazon Plan: 7 Steps to Success
Succeeding on Amazon isn’t just optimising product listings or low ACoS PPC campaigns. You need a complete process for research, optimization and expansion.
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PPC Things Happen. React Wisely.
When your business is impacted by seasonality or current events it's important to react wisely. Here are three quick actions you can take.
B2B Paid Strategy: In It for the Long Run
Taking time to layout a year-long digital strategy for a B2B client paid off exceedingly well. See the process and break down of what we did by each platform.
From Last Click To Position-Based: An Attribution Test
Get an overview of Google’s attribution, what led us to consider testing a different attribution, what changes you can expect, our results, and advice for future tests.
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A Quick Look at Walmart Media and Spiceworks
Digital Marketing is ever-changing. New platforms, networks, and services pop up every month. Keep up-to-date with PPC Hero.
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How To View Google Ads Data In Google Analytics
Connecting your Google Ads and Google Analytics accounts is not required, but there are several reasons why you should consider linking them today.
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Google Ads B2B Full-Funnel Strategy Outline
For any platform, having a full-funnel marketing strategy is ideal. In this post, I will cover how to implement a full-funnel B2B strategy in Google Ads.
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Has COVID-19 Affected Your PPC Accounts?
A look at current and expected trends in PPC amidst the global virus outbreak.
How to Address Low Search Volume Keywords in Google Ads
Keywords labeled as low search volume in Google Ads is all too common. Learn how to address this through unique audience tactics.
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The Grind! How to Rank Higher on Amazon
In Amazon, there isn't a big distance between SEO, CRO and PPC. Here are five key areas that will help you rank higher on Amazon.
