We have been answering the questions of “Should I bid on my brand keywords?” and “Should I bid on competitor keywords?” since Google AdWords (now Google Ads) was first introduced. We all have personal opinions about the ethics of bidding...
Continue Reading The Great Brand Keyword Debate: What You Need To Consider
Our thought-leaders are in the trenches daily, innovating and applying the newest trends in paid media to in-house or client accounts all over the world. If leading the charge in paid advertising speaks to you, we want you to speak...
Internal client transitions can be stressful, but they don't have to be impossible. In this post, I explore the numerous things I have learned along the way that will make transitioning on or off a new account a smooth process!
Continue Reading How to Prepare For An Internal Client Transition
In this webinar, Omri Erel from Socialbakers, Paul Wicker from AdStage, and Cassie Oumedian from Hanapin Marketing will answer your Facebook questions.
Competitor analysis helps clarify the user journey by giving you the full view of the competitor landscape. This article takes a look at how to use SEMrush to complete competitor analysis.
In this new, short video on Hero Academy, the Senior Manager of Global Engagement and popular industry speaker , Purna Virji, will lay out a 3 step process that will help you come up with copy that will better resonate...
Continue Reading [Hero Academy Video] How to Turn Ad Copy Brainstorming Into a Science
Search ads within Microsoft Ads can automatically be placed on the Audience Network. Find out if yours are showing and the steps you need to take to remove it if desired.
Continue Reading Microsoft Audience Ads: Auto Enabled Via Image Extensions
In this monthly post, we bring you the latest from all of the major platforms.
Continue Reading August Updates to Paid Advertising Platforms
Advertising is coming full circle again. Brands realize that search and social are no longer silver bullets that will drive high volumes of sales at a low cost. Branding, funnel building and prospect nurturing are essential in a modern marketing...
Continue Reading Connected TV: 3 reasons you should be using it
This blog post will inform you on how to manage frequency capping in digital advertising across multiple popular platforms and its importance to your strategy.
Do your clients need automated dashboards or narrative reporting? Learn how to create (and deliver) each using Google’s free Data Studio.
Continue Reading Data Studio Showdown: Dashboards vs Reports
Ogilvy has helped build some of the most valuable brands in the world – IBM, Dove, IKEA, and Coke Zero to name a few – and this year, Ogilvy and PPC collide at Hero Conf London, 21-22 October.
Save time and Become the Hero with updates from PPC Hero in your inbox!
