Advertising is coming full circle again. Brands realize that search and social are no longer silver bullets that will drive high volumes of sales at a low cost. Branding, funnel building and prospect nurturing are essential in a modern marketing...
Continue Reading Connected TV: 3 reasons you should be using it
This blog post will inform you on how to manage frequency capping in digital advertising across multiple popular platforms and its importance to your strategy.
Do your clients need automated dashboards or narrative reporting? Learn how to create (and deliver) each using Google’s free Data Studio.
Continue Reading Data Studio Showdown: Dashboards vs Reports
Ogilvy has helped build some of the most valuable brands in the world – IBM, Dove, IKEA, and Coke Zero to name a few – and this year, Ogilvy and PPC collide at Hero Conf London, 21-22 October.
If you're planning your 2020 marketing budget, there are a lot of paid media trends you should be considering.
Continue Reading The Future of Paid Social: Is Your Marketing Team Ready?
Hero Academy is Hanapin's newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. New releases on Pinterest Ads and Apple Search Ads have now been added to the Academy!
Continue Reading New Releases on Hero Academy! Starting Pinterest & Apple Search Ads
Google recently announced they’ll begin rolling out close variants for phrase match and broad match modified. Here's what you should know.
Continue Reading Close Variants Diluting Match Types – What You Should Know
Learn more about 3 killer strategies for using custom affinity audience targeting on the GDN, results and key lessons learned from managing this campaign type.
Continue Reading 3 Killer Strategies for Custom Affinity Audience Campaigns
Revitalize Your Online Ads with Improved Copy, Ad Extensions, & Frequency Capping. Join us for this special event!
New jobs have been posted to PPC Hero's Job Board, including new positions open at Hanapin Marketing, Seer Interactive, Search Influence and Bayada.
Continue Reading 10 New Jobs Posted on the PPC Hero Job Board
Whether you aim to attract local B2C clients or international B2B partners to collaborate with, PPC ads can help you on both fronts and then some. According to 99 Firms, PPC visitors are 50% more likely to engage with your...
Continue Reading Creating Successful PPC Ad Copy for B2B and B2C
Understand Facebook's dynamic creative feature, how it works, how to set it up, best practices, and real-world results with positive impact.
Continue Reading Facebook Dynamic Creative: Level Up Your Ads
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