This article goes over the very basics of getting started advertising with Google Ads for someone with little to no experience.
Continue Reading Your First Google Ads Campaign: Everything You Should Know
May 17, 2019 By Sahil Kakkar
This article goes over the very basics of getting started advertising with Google Ads for someone with little to no experience.
Continue Reading Your First Google Ads Campaign: Everything You Should Know
May 17, 2019 By Megan
8 new jobs have been posted to PPC Hero’s Job Board, including new positions open at SearchBloom, 33 Mile Radius, Rider University, Booster Box, Helium 10 and HomeX.
Continue Reading 8 New Jobs Posted on the PPC Hero Job Board
May 16, 2019 By Alaina Thompson
May 15, 2019 By Emma Franks
It can be a hassle to go through the process of researching, pitching, and testing a new platform that may not prove its value in the end. This post will review three of the often-overlooked paid social platforms that are...
Continue Reading 3 Alternative Paid Social Platforms to Diversify Your PPC Investment
May 14, 2019 By Jamie Newton
Early reporting shows that Quora and Instagram are the favorites as the Rising Stars in social platforms, with Quora inching ahead by barely 1% of the submissions. Which platform do you think is the rising star? Lend your voice and...
Continue Reading State of Paid Social Survey Closes Friday, May 17th
May 14, 2019 By Tanner Schroeder
Amazon has quietly added negative keywords to Sponsored Brand ads for both Seller Central advertisers and Amazon Advertising advertisers. Learn how you can use this new tool to optimize your sponsored brand ads to your advantage.
Continue Reading Amazon Introduces Negative Keywords to Sponsored Brand Ads
May 13, 2019 By Dan Rocklin
Does the inclusion of RSAs in campaigns' ad groups improve click volume? We created A/B split experiments to find out.
Continue Reading Case Study: The Effect Of RSA Inclusion On Campaign Click Volume
May 10, 2019 By Dan Slagen
If you're trying to up your PPC game and create amazingly effective ad copy, make sure it always includes these 3 vital elements
Continue Reading Ad Copy Must-Haves That Make or Break a PPC Campaign
May 9, 2019 By Samantha Kerr
You may be doing a phenomenal job capturing traffic, but a poor landing page experience will ensure you’re not capturing those leads. Check out this recap of our PPC Hero Summit session to learn about 5 components that will lead...
Continue Reading Successful Landing Page Components – 2019 PPC Hero Summit Recap
May 8, 2019 By Aaron Childs
Big changes are coming to the audience network placement for Facebook ads. Are you ready? Read to find out what these changes mean.
Continue Reading Facebook Audience Network Inventory Filter: Are You Ready For The Coming Changes?
May 7, 2019 By Lauren Rosner
Last week, Google Ads announced an important change for exclusion categories: "Games" content exclusion will be deprecated. This change is in line with Google Ads claim of streamlining content exclusion options they rolled out in 2018.
Continue Reading Google Ads Phasing Out Game Content Category
May 6, 2019 By Andrew Harder
Unless you can confidently measure the impact of your YouTube efforts, it’s difficult to accurately assess the impact it has on your overall brand. Views, view-through rate, clicks, conversions, etc. can quantify the effectiveness of a video ad, but asking...
Continue Reading Measuring YouTube Success with Brand Lift Study 2.0
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