It's that time of year again! The time to release our newest edition of the Top 25 and honor some of the hardest workers in our tight-knit PPC community. Find out the 2019 Top 25 Most Influential PPC Experts in...
Continue Reading The Top 25 Most Influential Experts of 2019
If you're struggling in producing the right results for your B2B client, try some of these steps to improve performance. Show how much you understand your client’s business and be consultative about how these digital strategies can grow their overall...
Apple Search Ads is essential to my app marketing, but it has a few quirks. In this article, I'll walk you through a few thoughts and tips for progress.
3 new jobs have been posted to PPC Hero's Job Board, including new positions open at Wise Bread, Effective Spend, and MicroSeismic Inc.
Continue Reading 3 New Jobs Posted on the PPC Hero Job Board
This blog provides tips and insights into event-based paid search strategies surrounding audiences types and different ads to garner success.
Learn how Brand Building can help strengthen your brand and enhance the performance of your branded campaigns.
When budgets are time flexible, the client's bottom line is more than likely to be positively impacted. I've noticed four specific areas where this setup is tremendously beneficial: flexibility With Inconsistent Seasonality, End of Month Opportunity, Capilization on Unexpected Traffic...
Did you miss Google Marketing Live? Join us for an expert recap.
Continue Reading The PPC Newsflash: Key Takeaways from Google Marketing Live
This article goes over the very basics of getting started advertising with Google Ads for someone with little to no experience.
Continue Reading Your First Google Ads Campaign: Everything You Should Know
8 new jobs have been posted to PPC Hero’s Job Board, including new positions open at SearchBloom, 33 Mile Radius, Rider University, Booster Box, Helium 10 and HomeX.
Continue Reading 8 New Jobs Posted on the PPC Hero Job Board
The Performance Planner helps advertisers optimize campaigns by suggesting an "ideal plan" by "spreading spend in the most effective way among campaigns in the plan." Performance Planner is easy to use and certainly helpful, but it should be used with...
It can be a hassle to go through the process of researching, pitching, and testing a new platform that may not prove its value in the end. This post will review three of the often-overlooked paid social platforms that are...
Continue Reading 3 Alternative Paid Social Platforms to Diversify Your PPC Investment
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