There may never be a true “crystal ball” to predict future account performance, but a well-constructed model and a handful of random variables can help.
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Next-Level Audience Targeting for your 2019 Marketing Plan
A laundry list of audience targeting options for search and social PPC to add to your next marketing campaign testing plans.
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[RELEASED] 44 PPC Pros You Can’t Miss
Professional development is a key piece to staying ahead of the ever-changing digital landscape. See who will be framing the training at Hero Conf Philadelphia.
Utilizing Site Search Data to Improve Your Awareness Campaigns
Explore a few ways to utilize site search data in Google Analytics to give you new strategies to test in your awareness campaigns in Google Ads.
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Are Coupon Sites Stealing Your Holiday Sales?
Everyone likes to save money during the Holidays. Learn how Google Analytics can help you see which sites could be stealing your conversions.
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Some Insights Into Bing’s PPC Audiences
Insights about Bing's in-market audiences and the Microsoft Audience Network, from the PPC experts at Hanapin.
Top 4 PPC Interview Questions
Interviewing can be nerve-racking and stressful. Explore the purpose and reasons behind JD Prater's top 4 digital marketing interview questions.
We’re Giving the Gift of Scripts – Unwrap Their Potential for Google Ads and More
Need tips on how to get started with scripts...or how to take them to the next level? Look no further.
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Google’s New Ad Position Metrics: Rethinking Average Position
Average Position shouldn't be your go to metric to measure ad placement. Find out how to better adjust bids with Google's new metrics!
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What To Do If Your Black Friday Flopped
A slow start to the holidays doesn't doom you to full season of PPC failure. Take a second to collect your thoughts, analyze the data, and set the strategy for where opportunity exists.
Could Another Digital Agency Easily Steal Your Clients?
Explore a few ways to be proactive in bringing new insights and ideas to your PPC accounts.
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Paid Social Predictions for Marketers in 2020
Now that we're all aware that paid social is crucially important for your business...it's time to catch up with the always-changing ad formats, algorithms, and audiences.
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