Explore several takeaways and initial best practices for what to do and what not to do when utilizing Facebook's campaign budget optimization feature.
Continue Reading How to Best Use Facebook’s Campaign Budget Optimization Feature
5 Ways To Help Your New Digital Marketing Manager Be Successful
The benefit of hiring a marketing manager can potentially be offset by the training required for the position. To ensure that your marketing manager is thoroughly prepared, here is a checklist of fundamental themes to help your new manager be...
Continue Reading 5 Ways To Help Your New Digital Marketing Manager Be Successful
Using Google Data Studio for Auction Insights Reporting
Explore how to use Google Data Studio for Auction Insights reporting and gaining competitor insights.
Continue Reading Using Google Data Studio for Auction Insights Reporting
The Newest LinkedIn Ad Formats to Captivate Your Audience
Now that you know the basics, it’s time to take your LinkedIn ads strategy to the next level.
Continue Reading The Newest LinkedIn Ad Formats to Captivate Your Audience
Most Common Mistakes of Automated Bidding
By avoiding these mistakes, you're more likely to succeed when testing new bidding strategies through Google Ads (formerly AdWords).
Finding Success Through A Shared Vision
Hanapin Marketing is a Best Place to Work in Indiana and certified as a Great Place to Work® by Fortune. The secret? Close adherence to the Hanapin vision.
6 Updates in 2 Weeks!?
No joke. When it rains, it pours...UPDATES.
Coding for Marketers – Where to Start
Choosing a language can be hard. This article walks you through the three main languages for digital marketing analysts.
How Google Determines Which Ads To Serve
Explore the factors that go into how Google determines which ad to show with the search results.
An Overview On Pinterest Audience Targeting
Explore Pinterest’s targeting capabilities and options that will help you increase your reach, find your best customers and increase the performance of your campaigns.
Continue Reading An Overview On Pinterest Audience Targeting
Set Up Creative Testing in Apple Search Ads
Learn how to set up creative ads sets in your Apple Search campaigns to make your app more relevant to potential app users.
Continue Reading Set Up Creative Testing in Apple Search Ads
Websites Are Revenue-Generating Business Tools—3 Conversion Rate Optimization (CRO) Tips on How to Use Them Wisely
Websites are revenue-generating business tools, and they’re faced with a lot of competition. Get some tips on how to use them wisely!
