Google has been busy recently making several updates to the features and policies for AdWords. Get the latest AdWords updates on the Add-On for Google Sheets, the Notes feature in the new UI, Account Deactivation, and linking to Google Optimize.
Continue Reading 2018 AdWords Updates: Notes, Add-Ons & Optimize
Our all-PPC conference is created specifically for digital marketers and PPC fanatics, new and old. It’s a place to gather, to share and collaborate on solutions, and simply have fun while learning about strategy and the latest trends. It’s an event...
Continue Reading You came to PPC Hero to learn, so why not go one step further
Starting this week, it will be easier than ever to get Product Ads that are running in Google AdWords, onto Bing.
Continue Reading GMC Import Tool Now Available for Bing Shopping Campaigns
Facebook's new Dynamic Creative tool uses automation to determine your most efficient creative variations. Say goodbye to tedious, manual A/B tests!
Continue Reading Facebook Dynamic Creative Tool: A Breakdown and How-To Guide
Sit with us on the first installment of a high-energy, conversational webinar series that will highlight real PPC situations from real marketing experts. In this episode, Lauren and Rachael discuss their favorite PPC problems tackled over the years and share...
Continue Reading Real Life PPC: Marketing Tools that Make Life Easier
What have you been doing in the post-A/B testing world? In this post, I'll talk through how I have been managing and give a few tips on how to reduce the mental stress of writing new copy.
Get tips for how to handle common issues and get the most out of your Google Shopping ad campaigns!
Continue Reading How to Supercharge Your Google Shopping Ads
Search Companion Marketing or “display select” keywords is an efficient way to expand targeting options on the Google Display Network (GDN) based on search intent.
Why does Return on Ad Spend (ROAS) matter? ROAS is one of the easiest revenue based metrics to measure. It's a simple formula that gives you a holistic picture of your PPC account performance.
Explore the technical side of navigating the new AdWords interface and learn about features that will make your life easier and help you to save time!
Continue Reading Stop Whining. Start Winning. Swiftly Navigating the New AdWords UI
Every summer, we release our newest edition of the Top 25—it’s a nice way to honor some of the hardest workers in our tight-knit PPC community. The new list has been released. Find out this year's Top 25 Most Influential...
Continue Reading The Top 25 Most Influential PPC Experts of 2018
In this post, we’ll discuss why franchise companies can present unique challenges for PPC search management, and strategies for confronting those challenges.
Continue Reading Tips for Managing PPC Campaigns for Franchise Companies
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