PPC Hero Blog Series

We often explore complex search marketing issues with in-depth analysis & research. To really give a topic the attention that it requires, we will write an entire series of articles that focus on one hot PPC topic. This is where our blog series come in! We craft each blog series so that it is truly an authoritative document on the topic at hand.

The Dynamic Series (September 2013)

Making the Most of Google Analytics with PPC (August 2013)

PPC Hero’s Time Saving Tips (July 2013)

A Deep Dive Into Comparison Shopping Engines (CSEs)

How We’ve Changed Our Mind About PPC Lately (June 2013)

Growing Your Account the Smart Way (May 2013)

Spring Cleaning (April 2013)

Advanced Back to Basics (March 2013)

Starting PPC For eCommerce Sites: A Beginner’s Handbook

Responding to the Big Changes in PPC (February 2013)

New Testing for the New Year (January 2013)

The Biggest Thing in My PPC Year (December 2012)

Holiday PPC (November 2012)

Numbers You Can’t Trust in PPC (October 2012)

Excel Strategies and Tips (September 2012)

Conversion Rate Optimization and Landing Pages (August 2012)

Automation in PPC (July 2012)

Mobile PPC (June 2012)

PPC Blog Series

Why Hero Conf Calls London Home - Year After Year!

Easy to get to but hard to leave, London is a uniquely diverse city with some of the world’s best sites. Which is why it's been so easy to make the decision to bring Hero Conf back to the UK capital, again and again.

Bring Some Organization to Your PPC Account Audits

So, you got an account to audit. Where do you begin? There are a lot of details to research and discover in an Adwords account alone that you need to dive into to help the client reach their goals. But how do we get to...

The 2017 Guide to Google AdWords

In the guide, we focus mainly on Google AdWords, the largest PPC platform. By the end, we hope you feel comfortable with common terminology and concepts, display features, remarketing campaign setup, click and conversion tracking, reports, automated rules and more!