PPC Hero Blog Series

We often explore complex search marketing issues with in-depth analysis & research. To really give a topic the attention that it requires, we will write an entire series of articles that focus on one hot PPC topic. This is where our blog series come in! We craft each blog series so that it is truly an authoritative document on the topic at hand.

The Dynamic Series (September 2013)

Making the Most of Google Analytics with PPC (August 2013)

PPC Hero’s Time Saving Tips (July 2013)

A Deep Dive Into Comparison Shopping Engines (CSEs)

How We’ve Changed Our Mind About PPC Lately (June 2013)

Growing Your Account the Smart Way (May 2013)

Spring Cleaning (April 2013)

Advanced Back to Basics (March 2013)

Starting PPC For eCommerce Sites: A Beginner’s Handbook

Responding to the Big Changes in PPC (February 2013)

New Testing for the New Year (January 2013)

The Biggest Thing in My PPC Year (December 2012)

Holiday PPC (November 2012)

Numbers You Can’t Trust in PPC (October 2012)

Excel Strategies and Tips (September 2012)

Conversion Rate Optimization and Landing Pages (August 2012)

Automation in PPC (July 2012)

Mobile PPC (June 2012)

PPC Blog Series

Our Attendees Have Spoken - Why You Can't Miss London

At Hero Conf London, 23-25 October, we've created a schedule that can be tailored to any PPC role. In-depth, actionable sessions for the PPC Specialist and high-level strategies and tactics for the Marketing Manager looking to generate new opportunities. 

Adding Facebook Ad Block Lists

Get tips on how to add a Facebook ad placement block list and start blocking your ads from appearing on certain websites.

Optimizing Display Advertising in an Omni-Channel World

We’re teaming up with DialogTech to tell you all about display tactics you can put in place for conversion success, both online and over the phone. DialogTech’s Blair Symes and Hanapin’s Stephanie White will show you the advanced strategies that will have a big impact...