PPC Hero’s Beginner’s Guide to PPC

PPC Foundation

What is PPC?

Google Adwords

3rd Tier Engines

PPC Strategy

Remarketing

 

PPC Account Structure

Account Structure

Geotargeting

Quality Score

Budgeting and Projections

Budgeting

   

Keywords

Keyword Research

Negative Keywords

 

Bid Management

Types of Bidding

Editors & Tools

 

Ad Writing and Testing

Ad Writing

Mobile Ads

Ad Testing

Google Display Network

Google Display Network

   

Landing Page Optimization

Landing Page Best Practices

Mobile Landing Pages

 

Google Analytics

Google Analytics

Funnels

 

Reports and Client Services

Reporting

Inheriting PPC Accounts