PPC Hero's Beginner's Guide to PPC

PPC Foundation

What is PPC?

Google Adwords

3rd Tier Engines

PPC Strategy



PPC Account Structure

Account Structure


Quality Score

Budgeting and Projections




Keyword Research

Negative Keywords


Bid Management

Types of Bidding

Editors & Tools


Ad Writing and Testing

Ad Writing

Mobile Ads

Ad Testing

Google Display Network

Google Display Network


Landing Page Optimization

Landing Page Best Practices

Mobile Landing Pages


Google Analytics

Google Analytics



Reports and Client Services


Inheriting PPC Accounts


Our Attendees Have Spoken - Why You Can't Miss London

At Hero Conf London, 23-25 October, we've created a schedule that can be tailored to any PPC role. In-depth, actionable sessions for the PPC Specialist and high-level strategies and tactics for the Marketing Manager looking to generate new opportunities. 

Adding Facebook Ad Block Lists

Get tips on how to add a Facebook ad placement block list and start blocking your ads from appearing on certain websites.

Optimizing Display Advertising in an Omni-Channel World

We’re teaming up with DialogTech to tell you all about display tactics you can put in place for conversion success, both online and over the phone. DialogTech’s Blair Symes and Hanapin’s Stephanie White will show you the advanced strategies that will have a big impact...