Rookie or Veteran – PPC Basics Every Advertiser Should Know & Use

Get your pencils, paper and book bags ready, we’re getting back to PPC basics with our week-long blog series. We get so consumed with writing about advanced PPC topics that we forget there are numerous beginner PPC advertisers out there. So, whether you’re are a beginner PPC’er who hasn’t started your campaigns yet or perhaps you have a Google Adwords, Yahoo! or MSN account up and running, but could use some additional management tips, we are here for you. Get ready for back to basics: PPC Style!

Friday: 20 Pay per Click Definitions Every Advertiser Should Know

Monday: Learn the Pros & Cons of Each Paid Search Platform

Tuesday: Learn How to Build a Killer Keyword List

Wednesday: A How-To Guide for Writing Benefit-Focused Ad Texts

Thursday: Increase Conversion Rates with Keyword, Ad Text and Landing Page Synchronicity

Friday: You Don’t Have to Be a Google Engineer to Analyze & Utilize PPC Reports

What the State of PPC Report Reveals for 2018

This year we had a great turnout of responses and some mind-blowing insights to share with you. Join Hanapin's President Jeff Allen as he walks through what we found in our State of PPC Report for 2017-2018 and where the industry is going.

What Will 2018 Hold for Social?

In this webinar, join AdStage’s JD Prater and Hanapin’s Steve Burnett as they look into the next year and show you what to look forward to in the social advertising world.