Save Time With Google's New Undo Button
Have you ever made a change to your AdWords account, only to later regret it? Despite rigorous analysis and employing your best judgment, sometimes things don’t go quite the way you planned. Maybe you enabled a paused keyword or ad group that ended up adversely affecting the account, or you made a bid change that didn’t have the desired outcome. Well, you might not be able to go back in time and stop yourself from making the change, but now you can now easily undo it for the future.
Google AdWords has released an update to their interface to include an undo button next to each applicable change you’ve made in the account. The change was first discussed just after Thanksgiving, but wasn’t appearing in all accounts. This small (but time saving) change might have slipped your attention during the Holidays, so we thought it was worth mentioning now that we’ve embarked on 2014.
How It Works
When you go to “View Change History,” you will see an undo button on the right hand side next to applicable line items, as shown below. The button will only appear next to changes that have been made in the past 30 days.
Upon clicking the button, a verification window pops up that gives details about what you are changing. It’s also worth noting that if you have multiple changes occurring at the same day and time, they can be lumped together. If you click the undo button, you will be reverting all the changes listed. The verification screen helps detail exactly what you are modifying.
Not everything you changed can be undone. Some line items don’t have the undo button next to them. Some examples of changes that can’t be undone are changing keyword match type, or adding/removing labels.
You also might notice a few cases where you click on the undo button and get the error shown below. According to Google, this should rarely occur. The main reason for getting the error would be if the item was deleted after the change occurred.
How to Use It
You’ve always been able to undo changes you made to the account. But, in the past, you would have to make note of which changes you wanted to revert, and then go back to “Manage this Campaign” before undoing them. This update will save you some time since you can revert it right there in the change history interface.
This button is a great time saver for when you make a simple change and see results performing opposite of how you expected. One thing to watch out for with this, though, is not getting too click happy with the undo button. I think this is especially true for newer account managers. It’s easy to see performance dropping and immediately attribute it to the last change around that time period. There can be a lot of factors that play into poor performance, though. Having the button right there makes it easy to hit undo, but make sure you have considered all the factors and have determined that change to be the culprit.
Having to undo changes to your account is an issue I’m sure we’ve all faced from time to time. Google’s simple solution should save us time in the future. Just make sure you notice what changes you are reverting!
Get Your Brand in Front of Dedicated PPC Pros!
We're headed to London to join nearly 300 of our best PPC friends. And we still have a limited number of opportunities for your brand to join us!
The Top Ten Tips For Effective Dayparting
Determining your need for hour of day modifiers can provide extremely competitive returns based on time invested in implementing.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Should You Be Creating Device Specific Campaigns?
Creating new device specific campaigns is a lot of work and can potentially overcrowd your account. You need to determine if this tactic is right for you.
9 Hero Conf London Advanced Sessions You Can't Miss
If you'd like some more details (and we've got plenty of details), how about a rundown of the deepest, most actionable sessions you'll see. These 9 sessions are designed for the expert-level PPC professional.
Why Your PPC Account Isn’t Living Up To Its Potential
I will review common themes that I see in either prospective clients, new clients, or accounts that are red that aren't living up to their potential.
[New Webinar!] 6 Steps To An Advanced Competitor Analysis For Digital Marke...
In this new live webinar, Hanapin’s Jacob Fairclough and SEMrush’s Paul Klebanov will direct you through the process of analyzing your own account, comparing it to your competition, and taking the steps to put your brand above the rest.
5 Psychological Principles You Should Be Using In Your Marketing
I propose that knowing what your audience is thinking or even the steps in their thought process is even more beneficial than simply knowing who they are.
Add It To The List - Structured Snippets Now Available In Bing
Another item for the list of new features in Bing - Structured Snippets are now available to all U.S. advertisers, with international support already being rolled out.
Do You Want A Free PPC Hero T-Shirt?
We're conducting a brief 2-minute survey to get your thoughts and opinions. By taking the survey, you'll get entered to win a certified PPC Hero shirt! Fill out the survey by Friday, September 23rd.
4 Tips To Survive An Account Manager Change
Have you ever received a call or email from your agency that you will be getting a new account manager? The thought could be frightening, especially if you LOVE your current AM. After you take a deep breath and realize life will go on, keep...
Build Your PPC Network, One Pro at a Time!
Do you ever feel that the people who understand your role best live mostly on Twitter? Is it sometimes difficult to find those few individuals you know you can count on for the best PPC advice? We’ve got the solution for your paid search woes.
Balancing Volume, Competition, And Intent To Find The Right Keyword
Although it isn’t going to bring results as quickly as a PPC campaign (and you can even use these methods for PPC), you can’t go wrong with a good old organic traffic campaign running alongside your ads.