You’re an ecommerce advertiser and you’re allocating significant media spend towards driving potential buyers to your website through Search, Display and Social. But you keep hearing that even when visitors land on your website, 70% of them are abandoning their online shopping carts. How do you take advantage of all that great traffic to fast track the path to purchase? If … [Read more...] about Why You Should Do Dynamic Retargeting on Facebook
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Understanding Causation and Correlation in Paid Search
As account managers we spend much of our time surrounded by data— percentages, rate stats, averages, raw numbers spilling around us like the cascading binary from The Matrix. And through sheer exposure to this sea of numerical information, we develop a foundational understanding of how PPC works. However, the data that surrounds us isn’t comprised only of results. It holds … [Read more...] about Understanding Causation and Correlation in Paid Search
Morning Clicks: Google Puts Focus on Shopping Campaigns, Twitter Releases New Tool for Analytics, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Not too long ago, Google announced the launching of My Business, this week they announced that you can link My Business to your AdWords account. … [Read more...] about Morning Clicks: Google Puts Focus on Shopping Campaigns, Twitter Releases New Tool for Analytics, and More
Google Introduces Bulk Changes in Shopping Campaigns
Hey you. Yeah, you! It’d behoove you to upgrade your PLA campaigns to Google Shopping campaigns. Why? Because Google is retiring the legacy PLA format in under eight weeks. According to Google, the early returns are in on the Shopping campaigns: “Advertisers who’ve upgraded like Farfetch, US Mattress, LiBoutique and ValuePetSupplies are seeing great success thanks to the … [Read more...] about Google Introduces Bulk Changes in Shopping Campaigns
Talk Is Cheap, But Long Tail Keywords Are Not – The Power of Seeds
Long tail keywords have a low cost per click (CPC). That is what we’re commonly told, but it is not always true. In an effort to lower keyword cost per clicks, you consulted all of the best internet marketing blogs and they all said the same thing – add additional terms to your current seed keywords to transform them into long tail keywords. A seed keyword is a one or two … [Read more...] about Talk Is Cheap, But Long Tail Keywords Are Not – The Power of Seeds
4 Negative Tactics To Save Money
We tend to think of our PPC accounts in terms of how we can grow volume. There are always keywords to add, new sites to target with your Display ads, different ad copy to test, etc. However, there are many ways to save money by thinking negatively about your account management. What should you be excluding? What are you targeting that you shouldn’t be? Taking advantage of these … [Read more...] about 4 Negative Tactics To Save Money
Live Landing Page Audit [Webinar Recording]
Are you struggling to figure out why your landing page is not converting? Are there things you think you could be doing better but you're just not sure? PPC Heroes and their allies are here to help! In the recording, Hanapin Marketing's Associate Director of Paid Search and resident CRO expert, Sam Owen, and WiderFunnel's Founder and CRO expert, Chris Goward, host a live … [Read more...] about Live Landing Page Audit [Webinar Recording]
Use AdWords Similar Audiences To Reach Your Uncovered Audience
Hopefully there comes a time when you (the advertiser) have hit your goals and maybe even that mysterious point of diminishing return, and you ask yourself, "Now what?" It’s time to grow but you’ve maxed out your return within your current targeting. Something has to change. Search is a ‘pull’ vehicle. Users search for answers after becoming aware of a need. How your … [Read more...] about Use AdWords Similar Audiences To Reach Your Uncovered Audience
7 Tips For AdWords YouTube Campaigns
You’ve successfully pitched YouTube advertising to your client. You have a great video and the AdWords account is linked to the client’s YouTube Channel. It’s time to start advertising! Ranging from settings to optimizations, I’ve put together seven tips to run successful AdWords YouTube campaigns. The first four tips speak to campaign setup while the last three deal with … [Read more...] about 7 Tips For AdWords YouTube Campaigns
Choose Future Hero Conf Summit Topics!
If you haven't heard yet, Hero Conf is tackling conversion in a brand new event coming up in October of this year. Hero Conf Conversion Summit will be held October 14-15 at the NCAA Hall of Champions in Indianapolis. Along with the deep, actionable education you’ve come to expect from the Hero Conf brand, the Summit will focus specifically on conversion with two tracks, Science … [Read more...] about Choose Future Hero Conf Summit Topics!
Morning Clicks: Record Setting AdSpend, Behind Scenes at World Cup, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. When search marketing, social media, and the biggest sporting event on the planet collide. [Advertising Age] Targeting the Norwegians? You're probably … [Read more...] about Morning Clicks: Record Setting AdSpend, Behind Scenes at World Cup, and More
Functional Vs. Performance Paid Search Strategies and Tactics
The way I have come to see things, you can take two, sometimes conflicting actions to an account. You can increase functionality or you can drive performance. I’ll emphasize, “sometimes conflicting” because there are certainly many times where making a functional change to an account changes performance. But that’s often not the purpose of the strategy or tactic but just a … [Read more...] about Functional Vs. Performance Paid Search Strategies and Tactics
