For November’s series we’re diving into the exciting world of the holiday season. With Black Friday, Cyber Monday, Christmas and Boxing Day (for our non-American friends) all approaching quickly we’re sharing our favourite tips & tricks for strong holiday-PPC results. Carrie dived into the exciting world of holiday ad copy earlier and now I’m going to take a look at all the … [Read more...] about 5 Key Ingredients For Holiday Website Greatness
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8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar]
8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar] Do you hear sleigh bells jingling? That’s the sound of the holidays approaching fast – are your PPC campaigns ready for it? It’s not too late to make some adjustments that could make a big difference in your holiday sales numbers! In our next webinar, 8 Ways to Boost Your Holiday Sales and One Up the … [Read more...] about 8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar]
Shortcut To A Quick Holiday Ad Boost!
Now that the holidays are right upon us, what are the added tips and tricks we can share with you? For this series week, we're each revealing some of our favorite areas to focus a little extra energy, starting with a revamp of your remarketing ads. Remarketing lists are targeted audiences based on the individuals who’ve previously visited your site. As users enter your site, … [Read more...] about Shortcut To A Quick Holiday Ad Boost!
Post 9/30: Staying Productive On The Road
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. If you work in a PPC agency, or any agency for that matter, you will spend some time on the road in client’s offices or on sales calls. The account work doesn’t stop, however, so you have to find ways to stay productive. I typically travel about 10% of … [Read more...] about Post 9/30: Staying Productive On The Road
Post 8/30: 7 Lucky Tips For Presenting To The C-Level
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. I spent all day Thursday onsite with a client diving into performance the last 4 months and creating a plan for the next 3. I always learn a ton, especially when asked to present to the executives of a huge corporation. Here are my 7 lucky tips for … [Read more...] about Post 8/30: 7 Lucky Tips For Presenting To The C-Level
Google’s New Campaign Type: Search with Display Select
Google has announced it’s replacing the default ‘Search & Display Networks’ campaign setting with a new and improved setting called “Search with Display Select.” This new default setting provides “improved signals and methods of predicting when and where your ads are likely to perform best, and sets a higher bar for when to show them”. According to initial tests, Google … [Read more...] about Google’s New Campaign Type: Search with Display Select
Find Quick Wins With AdWords’ New Opportunities Tab
Earlier this week Google introduced the new opportunities tab. The old opportunities tab offered suggestions on keywords, bids, and budgets. All the things that you might not know are limiting you. Based on the performance of your account the system might suggest bumping up your budget. It may also offer more keywords similar to the ones you have in your account in order to get … [Read more...] about Find Quick Wins With AdWords’ New Opportunities Tab
Post 7/30: Focusing On The Right Things
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. I had some great conversations this week around long standing frustrations and my thoughts on how we can be a bit more focused on the highest impact projects. With Hero Pro continuing to develop, more clients and team members than ever and Hero Conf … [Read more...] about Post 7/30: Focusing On The Right Things
7 Tips For Getting Your PLA Campaign Holiday Ready
With just 15 days left until Black Friday, are your Product Listing Ad Campaigns optimized and ready to go? If not, it’s time to get them ready, ASAP! According to Google 40% of annual retail sales will happen during the holiday season. With Hanukkah a week earlier and 6 less shopping days between Thanksgiving and Christmas, the time to start preparing is now! In 2012, Black … [Read more...] about 7 Tips For Getting Your PLA Campaign Holiday Ready
One More Moving Part To Ad Rank – Don’t Get Left Behind!
This past month we saw the big release of Google’s new approach to your ad position: the Ad Rank Algorithm. This algorithm now looks at an additional factor, expected positive impact of an ad, when determining which ad will show and where. When an auction used to be determined by Quality Score and max. CPC, now if both of those factors are equal, Google will turn to the … [Read more...] about One More Moving Part To Ad Rank – Don’t Get Left Behind!
Happy Birthday, Google Analytics!
8 years ago, Google released Analytics. We think that's reason to celebrate! Check out a few of our favorite articles about every PPC pro's favorite analytics tool below: 1) https://www.www.ppchero.com/tag/google-analytics/ 2) https://www.www.ppchero.com/get-the-data-you-need-custom-reports-in-google-analytics/ 3) … [Read more...] about Happy Birthday, Google Analytics!
Post 6/30: Increasing Failures to Eliminate Failing
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. A good craftsman never blames her tools. You can get a good look at a steak by sticking your head up a cows [bum] but I’d rather take the butchers word for it. People make time for things that are important to them. These are a few of the idioms … [Read more...] about Post 6/30: Increasing Failures to Eliminate Failing
