October is a funny time of year for retailers; summer is over and the build up to Christmas is just beginning. At this time of year traffic starts to increase but conversion rate might not follow suit. Consumers have started to look for present ideas but are only at the start of the buying cycle. As search marketers we need to be careful not to discount this traffic due to … [Read more...] about Maximize The Value Of Remarketing This Christmas
Search Results for: PPC
Boost Your Remarketing Performance With AdWords & YouTube
October's almost over, and with it another Redbop has come and gone. This month, my task (along with Carrie Albright) was to educate the team on how to leverage your video content to improve account performance. And in this case, that meant a whole lot of talking 'bout YouTube. (I could also mention Google TV if I were feeling nostalgic. I'm not. Honestly.) If you've got a … [Read more...] about Boost Your Remarketing Performance With AdWords & YouTube
CRO Landing Page Critique [Webinar]
Attention all PPC Heroes! Next Thursday, October 31st, Hanapin will be hosting a Live Landing Page Clinic and we’re looking for volunteers. What exactly is a landing page critique? The plan is to go through a cross section of different landing pages to give our feedback on what we think works and what doesn’t. With luck, you’ll be able to get some ideas about the strengths … [Read more...] about CRO Landing Page Critique [Webinar]
Turbocharge Your Account With Modified Scripts [Webinar Recording]
Modified scripts are just one way that you can take your accounts to the next level. A true PPC Hero knows how to utilize their scripts to maximize return on their ads and take those ads to a tier above the average account. This week's webinar focused on those things modified scripts can change about your accounts: See scripts being implemented live Make analysis faster and … [Read more...] about Turbocharge Your Account With Modified Scripts [Webinar Recording]
Grading Your Memory: How to Turn the Things You Forget Into Quick Wins [Toolkit]
The problem: account managers sometimes forget about a lot of the little things that can make a big difference in an account, and that can end up costing you success. We wanted to provide some reminders about stuff that is all too often overlooked in account management and how you can easily change it. Having tools to help you form competitive research plans for PPC, learning … [Read more...] about Grading Your Memory: How to Turn the Things You Forget Into Quick Wins [Toolkit]
Wordstream is having a contest!
So we've got some very exciting news! Our friends over at Wordstream are holding a contest! They just launched a Grader Contest where they’re giving away $25,000 in Google AdWords spend to one lucky small business. They’re also giving away some other great prizes as well including a year free of Constant Contact email services and event, social and survey marketing tools. … [Read more...] about Wordstream is having a contest!
How To Increase ROAS For Your PLA Campaign
All accounts have their ups and downs. This week, we’re all about how we troubleshoot the “downs,” offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric has already given a few tips on how to address the source of bad lead quality, Carrie showed you how to double your conv. Rate with Display, then Sam talked about … [Read more...] about How To Increase ROAS For Your PLA Campaign
How to Raise CTR From The Dead
All accounts have their ups and downs. This week we’re all about how we troubleshoot the “downs,” offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric and Carrie have already given a few tips on how to address the source of bad lead quality and how to increase a low conversion rate; now we’ll help you pull more … [Read more...] about How to Raise CTR From The Dead
Live Tutorial: Turbocharge Your Account with Modified Scripts [Webinar]
Modified scripts are just one way that you can take your accounts to the next level. A true PPC Hero knows how to utilize their scripts to maximize return on their ads and take those ads to a tier above the average account. But paying attention to those changes that you make can either make or break an account. Thursday, two of our best and brightest will discuss all of those … [Read more...] about Live Tutorial: Turbocharge Your Account with Modified Scripts [Webinar]
Hero Conf 2014 | Now Accepting Speaker Pitches!
PPC Heroes, the time has come to get the ball rolling on another amazing slate of speakers for Hero Conf 2014. And who better to ask for fantastic speaker pitches than you! The Speaker Pitch Form is now live at HeroConf.com. We want you to share your passion and suggest sessions you'd like to present that you think would add to the unique and dynamic experience that is Hero … [Read more...] about Hero Conf 2014 | Now Accepting Speaker Pitches!
How Display Doubled My Conv. Rate in 90 Days: A Real Life Adventure
All accounts have their ups and downs. This week we’re all about how we troubleshoot the "downs," offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric has already given a few tips on how to address the source of bad lead quality and now we'll help you expand your reach in a way that pays off! Wouldn't it be nice … [Read more...] about How Display Doubled My Conv. Rate in 90 Days: A Real Life Adventure
3 Tips to Troubleshoot Your Lead Quality
This week on PPC Hero, we're all about the practical application of PPC know-how to solve major mysteries plaguing your account's performance. Today, I'm going to share with a you a few pointers on how to troubleshoot where your bad leads may be coming from. With a little bit of time, effort, and ongoing vigilance you can keep your leads squeaky clean with these tips. 1) Have … [Read more...] about 3 Tips to Troubleshoot Your Lead Quality
