When you are in the trenches of your account day in and day out, it’s hard to see what’s really going on sometimes. Without regularly auditing your PPC account, you never know if you are missing out on opportunities or leaking money. With hundreds or thousands of dollars (or more) at stake, that’s a risk you don’t want to take. In this webinar on Thursday, April 16th at 1pm … [Read more...] about [New Webinar with Kissmetrics!] Analyzing Your Key Metrics: 7 Areas You Must Examine for PPC Account Success
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PPC Networking Is Not for the Faint of Heart
We're going all out for Hero Conf 2015 After-Hours, April 27-29 in downtown Portland, OR. Not only will you get all the PPC content you can handle, you'll also get some incredibly innovative events to share with your fellow PPC Heroes. Sunday, April 26 You’ve spent the day traveling. We’re offering a fantastic way to wind down, at the Hero Conf Welcome Reception. Enjoy … [Read more...] about PPC Networking Is Not for the Faint of Heart
PPC RFPs: Balancing Value & Investment
Do you ever wake up from one of those dreams where something so splendid has happened and it feels so real that once you realize you are in fact awake, you wonder if you can fall back asleep fast enough to go back to Perfect Land forever? I have those dreams sometimes about PPC (it’s ok, you can call me a nerd, I can handle it) and most recently my greatest wish is that RFPs … [Read more...] about PPC RFPs: Balancing Value & Investment
How PPC Impacts Your Business
The general tone around the digital marketing industry lately has been somewhat bleak. Over the last handful of years, specific channels have gotten more and more popular, driving competition to high levels. These factors have together increased prices for many digital channels across all verticals. To continue the difficulty of the market, consumers are becoming more educated … [Read more...] about How PPC Impacts Your Business
[New Whitepaper!] The Impact of PPC on Your Business
The general tone around the digital marketing industry lately has been somewhat bleak. Over the last handful of years, specific channels have gotten more and more popular, driving competition to high levels. These factors have together increased prices for many digital channels across all verticals. To continue the difficulty of the market, consumers are becoming more educated … [Read more...] about [New Whitepaper!] The Impact of PPC on Your Business
[New Webinar with Wordstream!] PPC for Travel Marketers: The Top 11 Tips
Get the top 11 tips for travel industry marketers to dominate the search results page and get INSANE ROI. Twenty years ago if you wanted to book a trip you would drive over to your local travel agency. How times have changed! Today people start their journey on the internet, and if you want to book with them you have to be in front of them when they start searching! Join … [Read more...] about [New Webinar with Wordstream!] PPC for Travel Marketers: The Top 11 Tips
OnDemand Webinar: Optimize Your PPC Retargeting Program To Boost ROI
On Demand Webinar Optimize Your PPC Retargeting Program To Boost ROI Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about OnDemand Webinar: Optimize Your PPC Retargeting Program To Boost ROI
[Whitepaper!] 10 PPC Tactics That Should Be On Your Radar
In PPC, innovation is everything. Change is the only constant in this industry, and what worked for you yesterday may not work for you today. That means if you’re not trying new things– new tactics, new strategies, or new platforms – then you’re getting left behind. No one here wants to see that happen, so we’ve compiled a handy list of 10 PPC tactics you can employ to stay … [Read more...] about [Whitepaper!] 10 PPC Tactics That Should Be On Your Radar
How I Would Evaluate A PPC Agency’s Performance If I Were A Client
As the CEO of a 45-person company, I obviously can’t make all of the decisions for the company, nor do I want to. I need to be able to rely on our department heads and managers to drive results. So, I would approach managing the agency like I approach managing Hanapin, focusing on results and behaviors. If Hanapin were to hire a PPC agency, I would not be the person managing … [Read more...] about How I Would Evaluate A PPC Agency’s Performance If I Were A Client
[New Webinar with AdRoll!] Optimize Your PPC Retargeting Program To Boost ROI
Retargeting. We’re still trying to figure out if this feature in PPC is really cool or just really creepy. However, no one can deny how powerful retargeting can be for a business. It’s highly effective in bringing back bounced traffic, users that abandoned their lead form and shopping cart and allowing you to amplify all of your marketing channels. On March 26th at Noon EST, … [Read more...] about [New Webinar with AdRoll!] Optimize Your PPC Retargeting Program To Boost ROI
Setting Clear PPC Expectations From The Beginning
Over the past five years the PPC industry has evolved and changed. As more pay-per-click agencies target small business we are increasingly seeing cost per clicks (CPCs) increase. This is simply because there are more companies in the marketplace bidding for positions on the results pages. Increasingly it is rare that a company does not spend money in PPC. As agencies we … [Read more...] about Setting Clear PPC Expectations From The Beginning
Identify The Best Structure For Your PPC Account
Prior to setting up your PPC account, you must strategize what type of structure works best for management and the direction you and the company will take the account moving forward. So much work goes into keyword research, ad copy messaging, bidding strategies and more, but one of the most crucial decisions is identifying the best structure for your account. You should … [Read more...] about Identify The Best Structure For Your PPC Account
