Get Your Mobile PPC Ready For The Holiday Season
If you are in retail you know that competition to grab your potential customer exponentially increases during Q4.
The general tone around the digital marketing industry lately has been somewhat bleak. Over the last handful of years, specific channels have gotten more and more popular, driving competition to high levels. These factors have together increased prices for many digital channels across all verticals. To continue the difficulty of the market, consumers are becoming more educated on how to interact with paid and organic search results, which has caused a recent downturn in engagement in larger engines (specifically Google).
PPC is no stranger to the situation above and is, in fact, caught quite in the middle of it. Many paid search clients and accounts are seeing year-over-year budget increases without necessarily the same increases (if any at all) in performance.
What does this mean for paid search? PPC provides a highly controllable channel from which you can test, forecast and project business goals and performance through. It’s time to begin (if you’re not already) utilizing the channel to power your entire marketing plan.
In this Whitepaper we’ll discuss:
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Learn how to optimize your phrase and modified broad match keywords to best-fit themes.
In this whitepaper, Hanapin Production Specialist Briann Saxman will discuss tactics to shape up mobile campaigns and tailor them for mobile audiences you are trying to reach.
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Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
With 106 million monthly active users and just shy of 10% of Americans active during work hours, LinkedIn provides significant value for B2B marketing.
I am a big fan of utilizing marketing psychology principles into my ads to help implement user-focused strategies. Ad customizers make this tactic a lot easier.
In this new live webinar, CEO of Directive Consulting, Garrett Mehrguth, and Hanapin’s Senior Account Manager, Matt Umbro, will show you how you can best merge your PPC and SEO worlds and achieve cross-channel success.