These days, every PPC expert should know at least something about conversion rate optimization (CRO). For leads in particular, CRO will help you define why visitors are not performing a predefined goal (whether that be a phone call, form submission, purchase, etc). Seems pretty simple, but with so many variables at play, this task can be quite daunting. However, if you want to … [Read more...] about [New Webinar with Formstack!] – 5 Super Smart Strategies To Drive Leads With PPC and CRO
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Should You Localize Your PPC Campaigns?
A local PPC strategy is not only for franchise businesses. For businesses that depend on in-store purchases, like restaurants and furniture stores, geotargeting is part of the campaign from the onset. However, occasionally setting up local PPC campaigns can be a valid and beneficial tactic for a standard PPC account as well. This post will cover just a couple of reasons why … [Read more...] about Should You Localize Your PPC Campaigns?
[Toolkit] The Ultimate AdWords Bundle For PPC Success
From the basics to advanced topics, become an AdWords expert! Google processes nearly 6 billion searches every single day. Its the largest search marketing platform out there and too big to ignore. Whether you've just taken the plunge into PPC or you've done it for awhile, Google AdWords was probably the platform you turned to first. As it changes quite frequently, there's … [Read more...] about [Toolkit] The Ultimate AdWords Bundle For PPC Success
Escape Your PPC Data Rut With These Four Reports
It’s easy for PPC analysts to fall into a rut, looking at the same metrics and components within an account every day. Let’s face it, working within the Google AdWords or Bing Ads interface day after day can get pretty monotonous at times. We all log into our account first thing in the morning and check spends for the previous day and overall performance to see if anything … [Read more...] about Escape Your PPC Data Rut With These Four Reports
[New Webinar with iSpionage!] 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
In highly competitive and seasonally-active markets, it is important to know what your competitors are doing (and when they do it!). Simply, you need to stay on top of your game at all times. Do you know what your competitors are doing? Do you know what’s working for them and what’s failing? Do you know what they’re doing and when they’re doing it? And the big question…if you … [Read more...] about [New Webinar with iSpionage!] 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
Webinar Confirmation: 5 Super Smart Strategies To Drive Leads With PPC and CRO
You're All Set! You're now registered for Hanapin Marketing and Formstack's webinar, 5 Super Smart Strategies To Drive Leads With PPC and CRO. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How to Better Optimize for Mobile Lead … [Read more...] about Webinar Confirmation: 5 Super Smart Strategies To Drive Leads With PPC and CRO
Webinar: 5 Super Smart Strategies To Drive Leads With PPC and CRO
More about this Webinar These days, every PPC expert should know at least something about conversion rate optimization (CRO). For leads in particular, CRO will help you define why visitors are not performing a predefined goal (whether that be a phone call, form submission, purchase, etc). Seems pretty simple, but with so many variables at play, this task can be quite daunting. … [Read more...] about Webinar: 5 Super Smart Strategies To Drive Leads With PPC and CRO
On Demand Webinar – Harness The Power Of PPC And SEO For Insane Landing Page Results
On Demand Webinar Harness The Power Of PPC And SEO For Insane Landing Page Results Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. *Note - the audio and video are slightly off due to issues from Go To Webinar. To fully maximize your experience, we suggest listening to the recording while walking … [Read more...] about On Demand Webinar – Harness The Power Of PPC And SEO For Insane Landing Page Results
How To Transition Between PPC Managers [New Whitepaper!]
While transitioning between account managers can be stressful and sometimes unplanned, it can also be an opportunity to reinforce your relationship with the client and breathe new life into an account. This whitepaper outlines how can you be prepared, what steps you can take for a smoother transition, and how to keep all parties on the same page during the changeover. In this … [Read more...] about How To Transition Between PPC Managers [New Whitepaper!]
Volume or Return? – Where to Focus PPC Performance for Your Business
As Hanapin’s Senior Digital Advisor, I have the distinct pleasure of helping new brands partner with our team on a daily basis. One of the key questions we ask day one is: “What’s the most important metric or goal for this/these account(s)?” Occasionally we’ll get very specific KPIs from the prospect at this point (i.e. conversion rate, CPA). More often than not, however, … [Read more...] about Volume or Return? – Where to Focus PPC Performance for Your Business
Webinar Confirmation: 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
You're All Set! You're now registered for Hanapin Marketing and iSpionage's webinar, 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 5 Competitor Strategies For Small PPC Budgets Cut … [Read more...] about Webinar Confirmation: 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
Webinar: 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
More about this Webinar In highly competitive and seasonally-active markets, it is important to know what your competitors are doing (and when they do it!). Simply, you need to stay on top of your game at all times. Do you know what your competitors are doing? Do you know what's working for them and what's failing? Do you know what they're doing and when they're doing it? And … [Read more...] about Webinar: 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
