Is your social PPC ready for 2015? With over 70% of online adults actively using multiple social networking sites, if you don't have a strategy prepared for the new year (or worse, not even advertising on social - if this is you, you might want to rethink that!), its time to start thinking and start preparing. Changes...Changes Everywhere! In the past year, we’ve seen a lot of … [Read more...] about Master Social PPC in 2015! 10 Tips To Set Yourself Up For Success [New Webinar with Clix Marketing!]
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The 15 Biggest PPC Mistakes And How To Avoid Them [Webinar Recording]
Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its easy to overlook some things. Some mistakes can be more costly than others and for some, you may not even know you were making them! In the recording, … [Read more...] about The 15 Biggest PPC Mistakes And How To Avoid Them [Webinar Recording]
Reassessing My 2014 PPC Suggestions And Looking To 2015
2014 has been an amazing year in paid search. AdWords and Bing Ads made some great strides with their features and interfaces (my personal favorite being AdWords ad customizers). Social platforms began experimenting with new features, including Twitter allowing the ability to make purchases directly from the interface. Finally, and maybe most importantly, the PPC community … [Read more...] about Reassessing My 2014 PPC Suggestions And Looking To 2015
Join Your Fellow Heroes at the World’s Largest All-PPC Conference
We know you're already planning to register for Hero Conf 2015, April 27-29 in exciting and eccentric downtown Portland, OR. All your PPC Hero friends will be there, as will some of the biggest names and brands in search marketing. We just wanted to take a moment to remind you of the fast-approaching Super Early Bird discount deadline. With the holidays just around the … [Read more...] about Join Your Fellow Heroes at the World’s Largest All-PPC Conference
4 Bing PPC Predictions To Watch For in 2015
Series week rolls on as Cassie explores her Bing predictions for 2015. Also make sure to check out Sarah's post on projected RLSA expansion in 2015 and Jeff's prediction of the year of bid and budget automation. The Yahoo Bing Network has big plans on the horizon for 2015 that could potentially change the way we advertise pay-per-click ads and budgets for Bing Ads. The Yahoo … [Read more...] about 4 Bing PPC Predictions To Watch For in 2015
PPC Agency Consultation Services
Some PPC accounts don't require agency management, but rather consultation from time to time. One-time and ongoing consultation services may be the right option for your PPC account. One-Time Consultation Let’s say you’re managing a smaller account or you have one particular issue you need looked in to by someone other than yourself – an hourly consultation option could be … [Read more...] about PPC Agency Consultation Services
Secrets To A Cohesive PPC Campaign [Webinar Recording]
In order to maximize your conversion rate, your PPC account should be congruent with your landing page and website. From the keywords, to the ad copy, to any specific landing pages, if it all doesn’t align into one cohesive message, then you’re in store for low conversion rates, high costs, and ultimately going in opposition of your goals. In the recording, experts from Visual … [Read more...] about Secrets To A Cohesive PPC Campaign [Webinar Recording]
Webinar: Master Social PPC in 2015! 10 Tips
More about this Webinar Is your social PPC ready for 2015? In the past year, we've seen a lot of changes in features, reporting, and advertising options for Facebook, Twitter, and LinkedIn. In this webinar, social advertising experts talk through some new options available, like the latest reporting system and video ads in Facebook and remarketing on different platforms, as … [Read more...] about Webinar: Master Social PPC in 2015! 10 Tips
Webinar Confirmation: Master Social PPC in 2015
Live Webinar Master Social PPC in 2015! 10 Tips To Set Yourself Up For Success Thank you for registering for the webinar. You will get an email confirmation shortly. … [Read more...] about Webinar Confirmation: Master Social PPC in 2015
The Art Of The PPC Account Transition
Whether you work for a PPC agency or in-house, one thing is for certain – you will at some point be engaging in an internal account transition. At first, it may sound appealing to inherit an account where all the groundwork has already been laid by your colleague, but there are times when the account transition is quite complicated. No two account transitions will ever … [Read more...] about The Art Of The PPC Account Transition
The PPC Marketer’s Mobile Campaign Toolkit – New from Unbounce and Hanapin!
Get everything you need to optimize your mobile PPC campaigns! If you have read up on anything mobile PPC here lately, you'll know it is consistently growing and local mobile searches are predicted to exceed desktop searches for the first time in 2015. If you don't have a mobile strategy in place yet, it's time to stop running and start preparing your campaigns. In this … [Read more...] about The PPC Marketer’s Mobile Campaign Toolkit – New from Unbounce and Hanapin!
Is Your PPC Budget Setting You Up To Fail?
It’s that time of year when we as advertisers reflect back on the last 12 months and evaluate what marketing programs worked great, which did not fair as well, and start to plan marketing budgets for the new year. But how do you know if you have the right budgets for your industry and each marketing channel? You may ask yourself these questions: Did you allow budget to … [Read more...] about Is Your PPC Budget Setting You Up To Fail?
