Secrets To A Cohesive PPC Campaign [Webinar Recording]

By Jamie Newton | @jnewton09 | Senior Communications Manager at Hanapin Marketing

In order to maximize your conversion rate, your PPC account should be congruent with your landing page and website. From the keywords, to the ad copy, to any specific landing pages, if it all doesn’t align into one cohesive message, then you’re in store for low conversion rates, high costs, and ultimately going in opposition of your goals.

In the recording, experts from Visual Website Optimizer and Hanapin Marketing as they discuss secrets to keeping your account unified and hard data behind what works and what doesn’t.

You’ll get expert-level PPC tips like:

  • How to test and analyze your landing pages and ad copy to determine the best recipe for success
  • Making sure you have the best keywords selected and grouped for your campaign
  • Increasing conversions through targeted landing pages

Here is the webinar recording:

And here is the slide presentation:

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