If the title of this blog post caused the bile to rise in your throat, than this post is for you. On the other hand, if you do your best to put one of those "alerts" in every text ad you ever run, then this post is even MORE for you. Being a PPC expert, you undoubtedly realize that different people respond to different text and call to actions and you've probably even run … [Read more...] about Buy Now, Free, On Sale, Cheap, Hurry! – Understanding Your PPC Audience Motive
Search Results for: PPC
4 More Unique Solutions PPC Agencies Offer
Not every account requires the same solution, but how do you know which PPC program is right for you? Last week our team explored the topic of selecting the right agency, and now it’s time to outline more ways you could work with that agency. Ongoing Retainer This theme will be present a few times throughout this list, but it’s important to consider utilizing ongoing or … [Read more...] about 4 More Unique Solutions PPC Agencies Offer
[New Webinar with Visual Website Optimizer!] Master Class: Secrets to a Cohesive PPC Campaign
In order to maximize your conversion rate, your PPC account should be congruent with your landing page and website. From the keywords, to the ad copy, to any specific landing pages, if it all doesn’t align into one cohesive message, then you’re in store for low conversion rates, high costs, and ultimately going in opposition of your goals. Join experts from Visual Website … [Read more...] about [New Webinar with Visual Website Optimizer!] Master Class: Secrets to a Cohesive PPC Campaign
Cutting-Edge Tactics To Spy On Your PPC Competition – On Demand Webinar!
Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in place, but you should be aware of the various tools available to do a competitive analysis. Are you questioning who your competitors are or how good their campaigns are? Do you know the good and the bad … [Read more...] about Cutting-Edge Tactics To Spy On Your PPC Competition – On Demand Webinar!
1 Week Only! Get ALL of Hanapin’s Whitepapers and Guides in The Ultimate PPC Knowledge Stack
How do you pack a whole lot of awesomeness into one download? Combine all the whitepapers you have ever produced into one easy and accessible download. So that's what we did! For a limited time only get all of Hanapin's whitepapers and guides, written by our expert Account Managers, in one download! You'll find whitepapers on different ways to work with an agency or the … [Read more...] about 1 Week Only! Get ALL of Hanapin’s Whitepapers and Guides in The Ultimate PPC Knowledge Stack
On Demand Webinar – Cutting Edge Tactics To Spy On Your PPC Competition
On Demand Webinar Cutting Edge Tactics To Spy On Your PPC Competition Presented by & Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – Cutting Edge Tactics To Spy On Your PPC Competition
Here’s How Every PPC Marketer Should Deal with Abandoning Visitors
What would a second page view mean for your PPC campaigns? How would a second chance to ‘make nice’ with abandoning users affect your bottom line? In my last post, I discussed 5 ways exit overlays can supercharge your PPC campaigns. Here’s a quick summary: Exit-intent technology monitors visitor behavior on your site; when abandoning users are identified, it triggers … [Read more...] about Here’s How Every PPC Marketer Should Deal with Abandoning Visitors
4 Unique Solutions PPC Agencies Can Offer
From two-man shops to teams well in the hundreds, agencies offer a wide spectrum of solutions that can be difficult to navigate. As you open up the door to research potential partners to assist with your PPC (or maybe you’ve already selected one), consider how each agency may be able to tailor their offerings to fit. Short-Term Full Management This engagement option is … [Read more...] about 4 Unique Solutions PPC Agencies Can Offer
[Webinar Recording] Planning A Knockout 2015 PPC Strategy
Have you begun planning your PPC strategy for 2015 yet? Do you know what the future looks like for the digital ad space in the coming year? In this webinar, experts will talk you through some of the most popular trends from this year, what predictions look like for 2015 and give you tips and tricks on why and how you should be analyzing the data for your PPC strategy. In the … [Read more...] about [Webinar Recording] Planning A Knockout 2015 PPC Strategy
PPC Mistakes You Didn’t Know You Were Making – On Demand Webinar!
Let’s face it - in the flurry of the tasks and strategy involved in PPC, you've made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens. In this webinar, our experts will go through four different areas where mistakes occur frequently, sometimes without you really understanding what the problem is. Join … [Read more...] about PPC Mistakes You Didn’t Know You Were Making – On Demand Webinar!
8 PPC Experts Share Secrets For Optimizing Your PPC Campaigns for Mobile Users
If you haven’t optimized your PPC campaigns for your mobile users, then you could be leaving conversions on the table. In her latest Internet Trends Report, venture capitalist Mary Meeker found that we consume 12% of our media on our mobile devices – yet only 3% of advertising dollars are being devoted to mobile ad spend. While this is a pretty shocking discrepancy, it’s … [Read more...] about 8 PPC Experts Share Secrets For Optimizing Your PPC Campaigns for Mobile Users
What Is PPC Keyword Research?
Keyword research is essential when expanding PPC accounts. There may be many terms relating to your product or services that advertisers or agencies may be unaware. This is where keyword research can be beneficial. How do you perform keyword research? There are multiple tools that advertisers and agencies can utilize to in order to find keywords to expand their PPC … [Read more...] about What Is PPC Keyword Research?
