Pay-pay-click (PPC) is a competitive space for many verticals. Some big brands have deep, almost endless, pockets that make it hard for the companies with small budgets to compete. Well fear no more my small budgeted friends! Below I will cover how to get champagne results on a beer budget and share in the wealth of the PPC pie by covering 5 competitor strategies for small … [Read more...] about 5 Competitor Strategies For Small PPC Budgets
Search Results for: PPC
The Hidden Benefits of PPC Conferences
Often times people argue that PPC conferences are too expensive to attend, and the return is not worth the investment. Between the price of admission, travel, and hotel, costs for just one employee can be thousands. Additionally, the presentations are usually posted to SlideShare and are recapped by search engine news sites. While I appreciate this thinking, I disagree with … [Read more...] about The Hidden Benefits of PPC Conferences
Is It Time for a PPC Management Quality Score?
An email lurched into my inbox. Have you ever noticed that some emails slip in, some slide in, some explode in, some bounce in... and some... lurch in. If you have an image in your mind of a walker stumbling towards Darryl, then you are approaching my metaphor. The email went something like this: "A guy from Google called our client about their AdWords account and he … [Read more...] about Is It Time for a PPC Management Quality Score?
Why Your PPC Keywords Aren’t What You Think They Are
You know the words your customers use to find your business online, and you make sure your ad appears every time they search with those words. Or at least that is what you thought, before you began using AdWords. AdWords was supposed to be the future of your business. You were sold on the system because of how targeted your ad campaigns could be. You were told you would … [Read more...] about Why Your PPC Keywords Aren’t What You Think They Are
13 Reasons You Should Geo-Target PPC Campaigns
Multiple accounts that I manage daily use city or state specific geo-targeting at the campaign level. While we have the option to use geo-bid modifiers across the campaign, this type of segmentation takes optimization to the next stage. Inside every paid search account manager, there is a control freak. Targeting campaigns at the city level gives us that much control over our … [Read more...] about 13 Reasons You Should Geo-Target PPC Campaigns
Audit Your PPC Account in 20 Minutes Using AdWords Segments
PPC accounts can be complex and typically contain various layers of networks, targeting, devices, locations, settings and much more. As your account grows, the opportunity for wasted spend and/or unseen opportunities for growth increases. Performing regular PPC account audits can help you stay on top of these findings and in the end, save you money. However, a full-blown audit … [Read more...] about Audit Your PPC Account in 20 Minutes Using AdWords Segments
9 PPC Hacks You Should Be Using – New Whitepaper!
Let’s face it - we could all use a little help. And with the ever-changing PPC landscape, it’s important to know what to prioritize and how to do a work around on your account. This whitepaper showcases 9 PPC hacks that can help your campaigns flourish. Learning just one of these hacks for the first time could mean serious performance increases for your campaigns! In this … [Read more...] about 9 PPC Hacks You Should Be Using – New Whitepaper!
Tips for Getting Results with an Inherited PPC Account
I’ve been assigned to a series of new clients recently as we shepherd them through their first 90 days with Hanapin. Additionally, I have been auditing accounts for prospects through our pre-sales process. In every instance, the accounts are pre-existing and have or would become an ‘inherited account’ situation. These accounts are currently not meeting goals and have a previous … [Read more...] about Tips for Getting Results with an Inherited PPC Account
9 Things You Need To Know About PPC Analytics [New Webinar!]
Running effective PPC campaigns can be competitive and expensive (really expensive if you’re not careful!). As a digital marketer, its important for you to run efficient and successful campaigns that create maximum value for your clicks. Are you measuring your campaigns? Better yet, are you effectively measuring your campaigns? Join Searchforce’s, Miles Olson, and Hanapin’s, … [Read more...] about 9 Things You Need To Know About PPC Analytics [New Webinar!]
Webinar Confirmation: Cutting-Edge Tactics To Spy On Your PPC Competition
Live Webinar Cutting-Edge Tactics To Spy On Your PPC Competition Thank you for registering for the webinar. You will get an email confirmation shortly. … [Read more...] about Webinar Confirmation: Cutting-Edge Tactics To Spy On Your PPC Competition
Webinar Confirmation: 9 Things You Need To Know About PPC Analytics
Live Webinar 9 Things You Need To Know About PPC Analytics Thank you for registering for the webinar. You will get an email confirmation shortly. … [Read more...] about Webinar Confirmation: 9 Things You Need To Know About PPC Analytics
Webinar: 9 Things You Need to Know About PPC Analytics
More about this Webinar Running effective PPC campaigns can be competitive and expensive (really expensive if you're not careful!). As a digital marketer, its important for you to run efficient and successful campaigns that create maximum value for your clicks. Are you measuring your campaigns? Better yet, are you effectively measuring your campaigns? In this webinar … [Read more...] about Webinar: 9 Things You Need to Know About PPC Analytics
