Towel Day is a time-honored tradition in the slightly geeky pockets of popular culture, and since PPC Hero has always been a friend of those, we're happy to show off our Hero's participation in the annual holiday: … [Read more...] about Happy Towel Day from PPC Hero
Search Results for: PPC
How to split your budget between SEO and PPC [Case Study]
Today's post comes from PPC Hero Ally Aleh Barysevich. Aleh is Marketing Director at Link-Assistant.com, the maker of SEO and social media software. The company’s flagship products include SEO PowerSuite and BuzzBundle. You can catch him on his Google+ here. -- How do you decide on splitting the budget between SEO and PPC? It’s not rare that some site owners have fixed … [Read more...] about How to split your budget between SEO and PPC [Case Study]
Growing Your PPC Account Budget the Smart Way
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. So far in this series we’ve discussed utilizing betas and keyword research to expand and grow your paid search … [Read more...] about Growing Your PPC Account Budget the Smart Way
Proving the Value of PPC to C-Level Management
Should you be in-house, agency, freelance or some combination of the above, you have probably managed paid search accounts of various sizes. I’m not talking about just budget-wise; number of keywords, ad groups, campaigns, accounts in an MCC…you name it! How do you manage your accounts based on the size of the business they belong to, though? There are a lot of layers within … [Read more...] about Proving the Value of PPC to C-Level Management
Watch PPC Hero’s #ThinkPPC Roundtable Q&A
We get questions all the time here at PPC Hero. Whether they come through the comments section, on twitter, or via email, one of our favorite parts of the job is interacting with other PPC pros, answering your questions and keeping the entire PPC conversation moving forward. And now you have another chance to get in on the action! We're holding a live roundtable discussion … [Read more...] about Watch PPC Hero’s #ThinkPPC Roundtable Q&A
Product Listing Ads & PPC Interplay
Today’s Post is from PPC Hero Ally Alexander Dao. Alexander is a Senior Manager at DataPop.com. You can follow him @the_dao_jones. -- In a recent study by Adobe, Product Listing Ads (PLA) accounted for over 14.7%* of total paid search spend in December 2012. To put it in perspective, that is more spend than the entire Yahoo-Bing network (13.5%). The percent of PLA spend … [Read more...] about Product Listing Ads & PPC Interplay
5 Reasons Your PPC Ads Bite
A big mistake most PPC newbs and vets make is that they don’t take their ad copy seriously. It’s sometimes an afterthought after building out an account or at worst it’s a copy and paste job from one campaign/ad group to the next. Taking the proper time to understand your market, craft compelling ads and conduct meaningful tests not only gives you a performance lift but also … [Read more...] about 5 Reasons Your PPC Ads Bite
Happy Star Wars Day from PPC Hero!
May the Fourth Be With You! On this special day and all others, we hope you have Jedi-like control over your search marketing endeavors. … [Read more...] about Happy Star Wars Day from PPC Hero!
Webinar Recordings: Advanced PPC&SEO Diagnostics and 10 Lessons Learned From Enhanced Campaigns
Advanced PPC and SEO Campaign Diagnostics In previous months, the presenters from Hanapin and Intrapromote have uncovered some great ways to set goals and report on the resulting data. But the work doesn’t end there. How do you know if either medium is truly working? Find Out Now: Slides: Advanced PPC and SEO Diagnostics from Hanapin Marketing 10 Lessons Learned From … [Read more...] about Webinar Recordings: Advanced PPC&SEO Diagnostics and 10 Lessons Learned From Enhanced Campaigns
Handling Clients & Their PPC Performance Perceptions
Managing and setting client expectations is not necessarily a simple task in paid search. The reason isn’t because the client wants to make our lives difficult, despite it feeling that way. Their reason for being difficult is because it’s their business you’re marketing, as well as (in most cases) their money you’re spending to do so. It is difficult to believe, but our clients … [Read more...] about Handling Clients & Their PPC Performance Perceptions
PPC Gone Viral – Turn A Big News Story Into PPC Success
I believe that every PPC marketer has come across some strange search queries before that either made you laugh or just shake your head in disbelief. Here are just a few of weird search queries that we have shared with you before. I dare say that search marketers come across these types of terms on a daily basis and they definitely need to be addressed for the sake of your … [Read more...] about PPC Gone Viral – Turn A Big News Story Into PPC Success
Advanced PPC and SEO Campaign Diagnostics – Free Webinar!
In previous months, the presenters from Hanapin and Intrapromote have uncovered some great ways to set goals and report on the resulting data. But the work doesn't end there. How do you know if either medium is truly working? Beyond interface and report numbers, this month's presentation will center around: Which metrics and data points you should track long-term. How to … [Read more...] about Advanced PPC and SEO Campaign Diagnostics – Free Webinar!
