Written by Hanapin Marketing Programmatic Advertising is a sector of paid media that is growing rapidly and shows no signs of slowing down. According to eMarketer, in 2020, the US programmatic digital display ad spend is expected to grow 20.1%, to $68.97Bn. That’s 86.3% of total digital display spend. The way in which brands and advertisers reach the masses is changing, … [Read more...] about The Definitive Programmatic Guide for PPC Managers
Search Results for: call to action
Guide to Facebook Advertising: Beginner Edition
Written by The Hanapin Marketing Team In this guide, we’ll go over the basics of Facebook Ads Manager. After you launch a few campaigns, you’ll quickly see how much insight into your audience Facebook provides to optimize your account. In this guide, we will cover: Ads Manager InterfaceAccount Organization (Campaigns, Ad Sets, Ads)Campaign ObjectivesAd Set … [Read more...] about Guide to Facebook Advertising: Beginner Edition
July Updates to Paid Advertising Platforms
July has been an exciting month for new updates to paid advertising platforms. Google Ads rolled out 7 new updates alone. In this monthly blog post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads Editor v1.1 unveiled Details: This update is clearly in response to feedback Google has received from those of us utilizing the Editor. The key … [Read more...] about July Updates to Paid Advertising Platforms
Does PPC Make The World A Better Place?
The views expressed in this post are solely those of the author. I was recently spending time with some folks who I had never met, and before long, the conversation turned to current events - specifically the myriad of scandals in which the big tech companies have become embroiled. Soon, my new friends were discussing how creepy and distasteful it is that Google and Facebook … [Read more...] about Does PPC Make The World A Better Place?
When National News Impacts Your Client
In today's day and age, we rely heavily on the internet for our source of news. That is why we need to use it to our advantage and ensure that we are up-to-date on any news or media that could impact our clients. Today, I want to discuss how we can ensure we are receiving alerts and using the information to our advantage. Keeping Up With Sources With that being said, … [Read more...] about When National News Impacts Your Client
How to Exclude Mobile Apps in Google Ads
In a previous article, I discussed how to target and exclude mobile apps in Google Ads Display. This initial approached seemed to work, but then the mobile app spend began to increase sharply for several accounts. Honestly, my opinion about mobile app traffic has not improved. Mobile app traffic may have low CPCs, but the costs add up quickly with few tangible results. In fact, … [Read more...] about How to Exclude Mobile Apps in Google Ads
#Ham4PPC: A Tribute to Digital Marketing
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Lin-Manuel Miranda did not write Hamilton in a day, or even a year. In fact, more than a decade after Miranda first picked up the biography by Ron Chernow and years after its Broadway opening, the Hamilton story continues through Hamildrops, six professional … [Read more...] about #Ham4PPC: A Tribute to Digital Marketing
Stranger Things for Digital Marketing
“The Battle of Starcourt” : Stranger Things for Digital Season three of Stranger Things released last week and I spent my weekend watching it. (Don’t worry, this post doesn’t contain any spoilers. Read with ease). Episode eight (and much of the previous episodes too) took place in the new, groovy Hawkin’s mall, Starcourt, where the cast battled the frightening Mind Flayer, … [Read more...] about Stranger Things for Digital Marketing
A Different Way to Think About PPC Ad Copy
There have been a lot of changes over the last couple of years when it comes to something as basic and fundamental as ad copy. In my almost three years at Hanapin, we’ve seen the major shift from two ads split tested to now a Google recommended 3 to 5 ads in each ad group. That means a lot more characters that we get to play with, a lot more ideas that we can use but are you … [Read more...] about A Different Way to Think About PPC Ad Copy
How to Prepare Client Contact Changes
When working on an account, you get into a rhythm with your client about the goals for the account, future initiatives, and the rapport with your contact. When your client goes through the main point of contact change, it feels like there is a wrench thrown into your world. Sometimes this happens due to the person getting a new role within the company or other times they are … [Read more...] about How to Prepare Client Contact Changes
Facebook Relevance Score: One Metric Becomes 3
Facebook recently revamped the relevance score metric to offer more information to marketers on what might be affecting ad performance. Similar to what Google offers in its quality score, Facebook broke its singular relevance score into three distinct measures of the ad experience: quality ranking, engagement rate ranking, and conversion rate ranking. These taken together give … [Read more...] about Facebook Relevance Score: One Metric Becomes 3
YouTube Lead Form Ads for PPC: What You Need to Know Before Getting Started
Hello PPC nerds & nerdettes! In this post, I will be talking about YouTube strategy, but more specifically, I will be talking about turning prospects into customers with TrueView for Action Lead Form Ads. I’ll cover what you need to know about YouTube Lead Form Ads before you start putting forth time and energy into an endeavor such as this. Before I begin, if you’re … [Read more...] about YouTube Lead Form Ads for PPC: What You Need to Know Before Getting Started
