Traffic is the currency of our digital world—the more traffic your website gets, the greater chances you have of making money, building brand connections, and persuading past customers to shop again. However, it’s easy to get stuck in a rut, driving traffic from just a few sources, any of which could dry up and leave you with nothing. For example, while organic traffic … [Read more...] about How to Diversify Your Marketing Traffic Sources and Why You Should
Search Results for: google
How to Forecast Spend Potential for Paid Social Campaigns [Free Tool]
If you’re anything like me, ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to get from this? How much more revenue (or conversion volume) is this initiative going to provide?” Last year, we talked about forecasting uncertainty in Excel as one way to answer that question. Rachael Law also … [Read more...] about How to Forecast Spend Potential for Paid Social Campaigns [Free Tool]
YouTube For Action Leads Form Ads: Early PPC Results
Hi friends! Today’s thrilling post will be a follow-up piece to a post I wrote some months ago about YouTube Lead Form Ads for PPC. I highly recommend giving that a read if you’re looking to test/expand into YouTube Lead Form Ads, as there are some components, such as the webhook solution, which requires a lot of time and energy to get set-up properly. It would be best to … [Read more...] about YouTube For Action Leads Form Ads: Early PPC Results
What The gclid?
Most of us are aware of Google Ads auto-tagging but don't know how it works. What does auto-tagging do and why is it important in your Google Ads account? Auto-tagging is a way for Google Ads to communicate all the details about a user session to Analytics. In turn, we are able to use the information reported in Analytics to measure post-click behavior. Auto-tagging is a … [Read more...] about What The gclid?
[Hero Academy Video] Targeting the Right Audience in Microsoft Advertising
Search has gone through an evolution. As marketers, we used to be focused on keyword targeting and what someone was searching for at that time. But now the focus has shifted on the people we’re trying to sell to and what we know about them. We’re more focused on how to connect with them and figuring out where they are in our customer journey. With this evolution has come a wide … [Read more...] about [Hero Academy Video] Targeting the Right Audience in Microsoft Advertising
The 3 Search Campaign Analyses You Need To Run
Ongoing PPC search campaign analyses are crucial to improve performance and cut wasted spend. Extensive analysis should always be performed upon acquisition of new accounts, but they should also be conducted as part of account maintenance. There is always room to improve as the paid search landscape is always evolving. In this post, we’ll discuss 3 of the top analyses to run … [Read more...] about The 3 Search Campaign Analyses You Need To Run
Beginner’s Guide to Pinterest for Business
Pinterest is a growing advertising platform that can boost any company’s reach and sales, especially for e-commerce brands. This guide will walk you through setting up your Pinterest for Business account, creating Pins, and launching ads. It will also help you start to create a budding Pinterest strategy that will drive conversions and loyalty from your targeted audience. Why … [Read more...] about Beginner’s Guide to Pinterest for Business
Click & Bot Fraud: The Spookiest Specters of PPC
Check out PPC Hero’s Ultimate Guide to How to Detect Click Fraud I was working in the office late one night when my eyes beheld an eerie sight. For a monster from my account began to rise and suddenly, to my surprise… He did not do any kind of monster-themed dance, because he was a bot spending my ad budget on fraudulent clicks. If click fraud has happened to you, you … [Read more...] about Click & Bot Fraud: The Spookiest Specters of PPC
[Hero Academy Video] What You Need to Know About Naming Conventions
There’s a lot of complexity in running paid ads, so it's easy to let something more simple – like naming your campaigns – fall to the bottom of your to-do list. However, investing the time and energy upfront to build a consistent campaign naming convention will pay off over the long run. Not only does it make your campaigns more organized, but it allows you to pull reports more … [Read more...] about [Hero Academy Video] What You Need to Know About Naming Conventions
Paid and Organic are Indistinguishable
When that reality was, though, was a matter of extreme debate ~ Iliad & Odyssey The idea of Paid Search and SEO being one, has been debated for years. Paid search is pay per click (PPC) traffic that is not free. You have to pay a cost dictated by Amazon, Microsoft Ads, Google, Oath. SEO is free search engine optimized organic traffic, think Yahoo, Google … [Read more...] about Paid and Organic are Indistinguishable
Solve Attribution Woes: Adjust Your Settings & Expectations for a More Comprehensive Marketing Strategy
Very rarely in my PPC life do I bring up the subject of attribution with clients, colleagues, or industry friends without seeing a look of pain cross a face that may have been perfectly congenial a moment ago. Much teeth-sucking and drink sipping ensues when the difficult topic of attribution enters the discussion. We all fear we aren't properly attributing our conversions … [Read more...] about Solve Attribution Woes: Adjust Your Settings & Expectations for a More Comprehensive Marketing Strategy
Top 4 Reasons Hanapin Loves Amazon Ads for eCommerce
You may be thinking.....isn't it a given that eCommerce businesses should be advertising on Amazon? While sometimes it DOESN'T make sense, most of the time, it does! There are a lot of good reasons eComm businesses should be running Amazon ads, but here are our top 4: Rapidly Growing Audience We know that 40% of eCommerce marketers are already investing in Amazon Ads. … [Read more...] about Top 4 Reasons Hanapin Loves Amazon Ads for eCommerce
