Digital Advertising for events can be a tricky business, especially on the paid search side. Either the company you advertise for is running the event or attending the event which will dictate how you approach your strategy. You need to fill person quotas, need to drive traffic to the event page, and need to make sure your ads generate interest surrounding the event. This means … [Read more...] about Paid Search Basics for Events
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3 PPC Techniques to Strengthen your Brand
Branded campaigns can help increase awareness to your product and services and capture the demand generated by your upper funnel campaigns. Through the process of Brand Building, you can help strengthen your brand and enhance the performance of your campaign. If you’re not sold on the idea of paying for your branded terms, read what happened when one of our clients paused their … [Read more...] about 3 PPC Techniques to Strengthen your Brand
8 New Jobs Posted on the PPC Hero Job Board
8 new jobs have been posted to PPC Hero's Job Board, including new positions open at SearchBloom, 33 Mile Radius, Rider University, Booster Box, Helium 10 and HomeX. Here's a brief look at some of the positions available: HomeX Chicago , IL Role: SEM Manager HomeX is seeking an SEM Manager focused on Paid Search and Display Advertising to lead online paid traffic growth. This … [Read more...] about 8 New Jobs Posted on the PPC Hero Job Board
3 Alternative Paid Social Platforms to Diversify Your PPC Investment
On the heels of another Google Marketing Live event, we are reminded that our beloved PPC world is always “under construction.” As the industry giants aim to grow and retain market share, competition on the advertiser level remains just as fierce as ever. Advertising costs are perpetually rising, but KPI targets tend to remain static. Savvy account managers recognize the … [Read more...] about 3 Alternative Paid Social Platforms to Diversify Your PPC Investment
Case Study: The Effect Of RSA Inclusion On Campaign Click Volume
Over the past few years, a major theme of Google’s updates to its ad platform has been to encourage more automated management. The release of Responsive Search Ads (RSAs) fits well within this trend, as the ad type dynamically combines ad assets to more closely match a user’s search term. But what effect do they have in practice? Do they actually improve click-through-rates (as … [Read more...] about Case Study: The Effect Of RSA Inclusion On Campaign Click Volume
Ad Copy Must-Haves That Make or Break a PPC Campaign
Writing ad copy isn’t sexy. Typically done using a program like Excel (boring), it’s easy to just go through the motions and write copy that “will do.” While almost any ad copy you write will probably be okay, that kind of mediocrity won’t help you stand out and get the kind of performance you expect out of your paid search campaigns. Remember, your ad is competing with 10 … [Read more...] about Ad Copy Must-Haves That Make or Break a PPC Campaign
Measuring YouTube Success with Brand Lift Study 2.0
Are you able to measure the success of your search and display campaigns, but have a hard time quantifying the impact in-stream YouTube ads have on your overall marketing strategy? If you are running YouTube ads to generate awareness, do you know if your ads are actually improving brand awareness, consideration and/or purchase intent? Do you know if your target audience thinks … [Read more...] about Measuring YouTube Success with Brand Lift Study 2.0
The Guide to Combine Content Marketing with PPC
No matter the scale of your business or the industry you operate in, it’s worth being on the lookout for new ways to market your brand. Pay-per-click (PPC) represents one of the most popular and lucrative ways to make the most out of your content and engage new and existing audiences online. According to published statistics, 79% of businesses stated that PPC is a huge driver … [Read more...] about The Guide to Combine Content Marketing with PPC
What Else Is Affecting Your PPC Advertising?
Frequently enough I find myself staring at my weekly or monthly reports going cross-eyed, trying to make sense of the data and how it’s been influenced by changes throughout the month. As marketers, we know all of the details of our strategy and are constantly thinking about what effects will come based on the changes we’re making to the campaigns. One of the biggest reasons … [Read more...] about What Else Is Affecting Your PPC Advertising?
Visual Search – Could It Be The Next Big Thing?
Images are the way of the future - will it be the future of search? We think so. Paid search is always on the move. Advertising platforms are constantly looking for the next big thing, the best way to target consumers, the newest way to make a profit - usually with Google leading the charge. With these constant changes, updates, and shifts in the industry, how are marketers … [Read more...] about Visual Search – Could It Be The Next Big Thing?
4 Ways to Harness Detailed Demographic Data
Introduced in February 2018, we’ve had access to the detailed demographic lists for about a year (as of this writing). That should mean more than enough data has been collected if you’ve layered them across your search accounts and we can really start digging into some detailed strategy moves to leverage that data. If you’re unfamiliar with the detailed demographic lists, I … [Read more...] about 4 Ways to Harness Detailed Demographic Data
6 New Jobs Posted on the PPC Hero Job Board
6 new jobs have been posted to PPC Hero's Job Board, including new positions open at Adfix, Rentpath, Rebag, and the Nebo Agency. Here's a brief look at some of the positions available: Adfix Remote, DE Role: Google Ads Specialist (Remote) Adfix is looking for the next Google Ads superstar that will boost our client’s revenue and ROAS. The successful applicant will receive on … [Read more...] about 6 New Jobs Posted on the PPC Hero Job Board
