What’s the end goal of any small business PPC campaign? Results. Results that show you that all the effort you’ve put into building, optimizing, curating, and monitoring your Pay per Click (PPC) ads matters and is paying off. Using valuable data in the form of performance metrics and reporting within Bing Ads and Google Ads helps you realize your ideal results, but the sheer … [Read more...] about 5 Must Watch PPC Reporting Metrics For Small Businesses
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Diagnose High CPL In PPC Search
Cost per leads (or cost per sale, cost per acquisition) is what you as an account manager are optimizing towards. You and your client have a set goal of what you think you can hit to remain profitable. You may also find yourself in a position where you are not hitting your CPL threshold and it is higher than you and your client approve. So how do you diagnose what the problem … [Read more...] about Diagnose High CPL In PPC Search
How to Use RSAs with Limited Data
RSAs, or Responsive Search Ads, are the newest ad type by Google (still in beta) to help improve relevancy and ad performance. There is hesitancy for implementation due to some lack of reporting and ability to understand what variation and how they improve performance. So, today, I’d like to share some specific ways to start testing RSAs when there is limited visibility into … [Read more...] about How to Use RSAs with Limited Data
ANNOUNCEMENT! Hero Conf London Registration Is Now Open
Hero Conf is headed back to London! Even better? The first 45 tickets are 50% off. History tells us that these won't last long, so don't wait to get yours. Directly from attendees feedback, we've confirmed the return of 2018's top-rated speakers, and our plans are coming together to give you another epic year of paid search training. After a year away, we are returning … [Read more...] about ANNOUNCEMENT! Hero Conf London Registration Is Now Open
PPC and AMP Pages
Imagine this: You’re browsing the internet on your phone, doing whatever it is you do on the internet. As you’re browsing, you find a page that catches your interest, which isn’t an easy thing to do, because attention spans! You click to navigate to the page. When you do, the page begins to load and you sit and wait, giddy with excitement over the untold knowledge that you may … [Read more...] about PPC and AMP Pages
3 Reasons to Run Responsive Display Ads + New Features
Display ads can either fill white space like subpar motel art, or they can be a powerful means of discovering or reaching your target audience. Google’s rollout of the Responsive display ad format (RDAs) in 2018 was an effort to give advertisers more creative options, as well as increase the reach and value of display advertising. If you are late to the party or have been … [Read more...] about 3 Reasons to Run Responsive Display Ads + New Features
Work Smarter, Not Harder, With Bing Ads Scripts
Feeling crunched for time? Consider automating some of your more tactical and time-consuming tasks. If you aren’t already using scripts to manage campaigns, then you need to take a serious look. In case you’re unfamiliar with them, scripts—i.e., snippets of JavaScript—are part of the Google Ads and Bing Ads search interfaces and allow you to use JavaScript to automate processes … [Read more...] about Work Smarter, Not Harder, With Bing Ads Scripts
PPC Newsflash: The End of Average Position
You may have seen Kamlyn's blog post yesterday about how Google is sunsetting average position. Don't freak out just yet. Join our experts Kelsey Hadaller and Jeff Allen on the latest episode of PPC Newsflash, happening TODAY at 2:00pm EST. We’ll sort out what this newest update means in the digital marketing world that is increasingly shifting focus from average position … [Read more...] about PPC Newsflash: The End of Average Position
How We Increased Conversion Rate by 24% Through Campaign Match Type Segmentation
The decision to segment Search campaigns or ad groups by match type can be tricky. More campaigns can often mean more needed management. On the other hand, including all match types within the same ad group will result in extra campaign management time as well. Typically, segmenting match types at the ad group level is best practice, however, we recently tested going an extra … [Read more...] about How We Increased Conversion Rate by 24% Through Campaign Match Type Segmentation
Starting Your Digital Journey As A Small Business
Lately, I've had the opportunity to speak with a number of small business owners about their digital marketing needs. What I'm learning is that there's a HUGE discrepancy in the value many small business owners place on digital presence/marketing compared to the known value digital provides. We know that 63% of Americans search on Google, 68% of Americans use Facebook, and 35% … [Read more...] about Starting Your Digital Journey As A Small Business
Excel Tips for the Time-Crunched Marketer
When you’re working with enormous amounts of data in Excel all day long, you’re constantly thinking of ways you can speed up your work without sacrificing quality. When you’re performing routine reporting and budgeting, or data analysis and data visualization, your time is valuable. Let’s spend less time and gain more results. Who’s with us? In this webinar, … [Read more...] about Excel Tips for the Time-Crunched Marketer
Who Owns Your PPC Ads Account?
As an agency, we run into situations all the times where we have to rebuild the client's account because the previous agency is unable or unwilling to release their account. It is possible that the previous agency built it in their agency MCC shell, but there are still ways to release that account. Regardless of the circumstances, it means you have to start over and build a … [Read more...] about Who Owns Your PPC Ads Account?
