Last week, I presented a Bing updates webinar in partnership with Purna Virji, Senior Manager of Global Engagement at Microsoft. There were so many new features to be excited about that I had to share with our entire PPC Hero community as well. Here’s what we talked about: New Automated Bidding Strategies In addition to eCPC bidding, Bing has added a few more options to their … [Read more...] about New Features In Bing Ads To Get Excited About
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New Yahoo Gemini Power Editor Features And More
Back in October, the new Yahoo Gemini Power editor beta was released and I could not have been more excited. Yahoo finally released an editor that allows for bulk uploads and easier control over all Yahoo Gemini campaigns. This post is going to walk you through the features of the new power editor and how it can save you valuable time that could be better spent sending gifs and … [Read more...] about New Yahoo Gemini Power Editor Features And More
Facebook Ad Placement Best Practices
We’ve all seen the Facebook Detailed Placements update made last year, but do you really understand how each placement works and how it can help improve the performance of your campaigns? Depending on your campaign objective, you have the option to select between many placements. It’s recommended to opt into as many placements as possible to help Facebook’s algorithm … [Read more...] about Facebook Ad Placement Best Practices
How to Visualize Last Year’s PPC Data – and Learn From It
As a PPC professional, you hold yourself accountable for developing smart strategies and delivering optimized results. It’s critical to know how your Google AdWords campaigns performed last year and what you can do differently this year to improve. With all the reports available, it should be easy, right? Sadly, there’s a catch. But Orbiter PPC Data Visualizations can … [Read more...] about How to Visualize Last Year’s PPC Data – and Learn From It
4 Ways to Connect Your Paid Search & Shopping Campaign Efforts
Paid Search and Shopping campaigns in Google AdWords are sometimes looked at as separate entities and in other circumstances users don't even realize the difference in targeting tactics between the two. They do run quite a bit differently on the same network, which can cause confusion. Sometimes, as online advertisers, we get questions such as, “which keywords are we targeting … [Read more...] about 4 Ways to Connect Your Paid Search & Shopping Campaign Efforts
Unlock New Functionality And Save Time With Supermetrics Queries
Loyal PPC Hero readers know that we’re big fans of the automation software Supermetrics. The product’s Google Sheets add-on is a powerful tool for PPC marketers to accomplish a wide-variety of tasks; from creating reports to automating bids and budgets, the tool allows digital marketers to work more efficiently and save a ton of time. If you use the tool, you know that there’s … [Read more...] about Unlock New Functionality And Save Time With Supermetrics Queries
AdWords Cross-Account Conversions: Look Out For These 5 Things
Cross-account conversion tracking is not a new feature of AdWords, a matter of fact, it has been around since 2013. However, you may need a reminder that this exists, a refresher on specifics, or maybe you’re just new to the PPC game. What Is It and Why It’s Useful Firstly, cross-account conversion tracking requires an MCC. An MCC also called a manager account, is an AdWords … [Read more...] about AdWords Cross-Account Conversions: Look Out For These 5 Things
Setting Up and Analyzing Universal App Campaigns
Automation continues to be a major conversation in nearly every industry. Digital marketing seems to be at the very forefront of this trend. Account managers have increasingly adopted machine learning based strategies for bidding, targeting, and creative delivery. While the adoption rate continues to increase, some platforms are starting to remove the manual option altogether. … [Read more...] about Setting Up and Analyzing Universal App Campaigns
RStudio for PPC: A Beginner’s Intro
With the ever-changing PPC landscape, we’re always looking for new ways to access, manipulate, and analyze data. The Account Analyst team at Hanapin has begun working with RStudio as a tool to do just that. This article is a basic intro to RStudio, describing what it does and why you’d want to use it for your PPC endeavors. RStudio? What the heck is that? “RStudio is a free and … [Read more...] about RStudio for PPC: A Beginner’s Intro
How To Audit a Low Performing AdWords Account
AdWords accounts are sometimes like children, your job is to take of the account and watch it grow. But also like children, having all of your children healthy at the same time is not always a given. There are going to be times when one of your accounts is underperforming and will need some extra TLC. In this article, I am going to discuss how you keep plugging away when your … [Read more...] about How To Audit a Low Performing AdWords Account
Our Hero Conf Austin Schedule is Now Live!
It wasn't easy. After wading through hundreds of speaking pitches, and completing our thorough review process (more on that in a minute), we're excited and proud to roll-out what we think is our best Hero Conf agenda yet! Jam-packed with brand-new, and truly innovative PPC content, we can't wait to share the best and latest our experts have to offer. Check out the … [Read more...] about Our Hero Conf Austin Schedule is Now Live!
The 2018 PPC Trends That Affect Your Day-to-Day
Prioritizing 2018 PPC Trends PPC becomes more complex every year. As humans, our ability to consume information doesn't grow at the same pace, if at all. This creates an ever-growing gap between the number of potential PPC strategies and our ability to act on them. This gap creates that overwhelming feeling you have every time you see a headline from Google/Bing/Facebook etc. … [Read more...] about The 2018 PPC Trends That Affect Your Day-to-Day
