The sheer volume and competition in the online space makes it important for retailers to study consumers’ online behavior and turn learnings into actionable insights. Google Analytics offers a robust suite of tools, many which cater to the ecommerce industry. With Analytics you are given the tools necessary to collect and analyze your consumer data to make decisions to grow … [Read more...] about Turn Consumer Online Behavior into Actionable Insights: 5 Ecommerce Reports
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The Evolution of Voice Search (and what it means for PPC)
Speculating about the future has always been one of my favorite things to do, especially in recent months. Why? Because digital advertising is on the cusp of large-scale, sweeping changes. Artificial intelligence, conversational commerce and voice search will alter how we behave both as consumers and as advertisers. And I couldn’t be more excited. I recently had the pleasure … [Read more...] about The Evolution of Voice Search (and what it means for PPC)
Stop Wasting Time on PPC Reporting – Use Custom Dashboards Today
As we move into a new month, the joy of end-of-month reporting is still fresh in my mind. Each report is its own animal with varying platforms, date ranges, charts, metrics, you name it. However, the common denominator that I think we can all agree on is that each report takes time. Whether it is daily, weekly, monthly, quarterly, etc., reporting takes time out of other … [Read more...] about Stop Wasting Time on PPC Reporting – Use Custom Dashboards Today
On Demand Webinar: Clever Retail Strategies to Increase Online Traffic & Revenue
On Demand Webinar Clever Retail Strategies to Increase Online Traffic & Revenue Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Clever Retail Strategies to Increase Online Traffic & Revenue
Hidden Costs in your Bid Strategy: Incremental Measurement
This post is part of the Hero Conf Los Angeles Speaker Blog Series. Jay Stampfl will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. Bidding is the most important lever to affect performance. The simplest way to execute is a strategy … [Read more...] about Hidden Costs in your Bid Strategy: Incremental Measurement
The Greatest PPC Comeback of All Time?
I am not a die-hard NFL watcher. Even when my hometown team has played in the big game I am not one to be glued to the TV, pile of wings on my lap, screaming wildly at amazing plays. But I do watch it every year. I enjoy the spectacle, the pomp and circumstance, the commercials. This year I was even less inclined to watch as a team more hated than Duke Basketball vied for the … [Read more...] about The Greatest PPC Comeback of All Time?
How To Use AdWords Ads IF Functionality
IF statements in AdWords ads allow advertisers to customize expanded text ad copy based on qualifiers. This functionality sidesteps the need for a feed, allowing all variations to be set up directly inside the ads. As of now, the systems supports ad copy variations based on device and audience. Using these two factors, advertisers may alter messaging without the need to … [Read more...] about How To Use AdWords Ads IF Functionality
Clever Retail Strategies to Increase Online Traffic & Revenue
As an Ecommerce business, it can be tough to find creative ways to amp up your marketing strategy. Especially if you have a brick and mortar location, how can you use your digital marketing methods to increase your in-store traffic? Then, how could you accurately attribute that traffic to your hard work online? In this new live webinar, Hanapin’s Will Larcom and Google’s … [Read more...] about Clever Retail Strategies to Increase Online Traffic & Revenue
The PPC Trends Your CMO Needs to Know
Pay Per Click—which is largely made up of Paid Search, Paid Social, and Display Advertising—is growing more complex, more quickly, than most brands can keep up with. Paid Search stayed relatively the same for the first decade of Google AdWords’ existence. Then Mobile became the biggest driver of volume, quickly followed by Facebook beginning to pilfer away that audience. Now we … [Read more...] about The PPC Trends Your CMO Needs to Know
New Bing Ads Extension Scheduling Is Here And It Will Make Your Day
Bing Ads recently announced the release of ad extension scheduling. This means you can now control when your extensions are delivered. You’ll have the ability to reduce wasted clicks by scheduling ad extensions to display during the most ideal time for your business. Improve customer experience by catering to targeted customers helping to increase your click-through rate … [Read more...] about New Bing Ads Extension Scheduling Is Here And It Will Make Your Day
Ends Today – $400 Off Hero Conf Los Angeles!
25% Off Expires at Midnight PST, Tonight! The countdown is on. Less than a day remains to join your fellow PPC Heroes at the one and only conference devoted solely to PPC education (and a whole lotta fun). Hero Conf Los Angeles, the World's Largest All-PPC Event is April 18-20 at the JW Marriott Los Angeles LA Live, and you've got one last chance to join the fun at a … [Read more...] about Ends Today – $400 Off Hero Conf Los Angeles!
How to Master the Mobile Market in 2017
We’ve watched as PPC has increasingly focused more on mobile. Google and Bing are changing their algorithms, desktop is flying out the window in some areas, and having a mobile-friendly site is vital to PPC survival. We know that mobile is hot right now, but how can you measure it, and how should you adjust your mobile marketing strategies for the best results in 2017? In … [Read more...] about How to Master the Mobile Market in 2017
