When you’re spending exorbitant amounts of time in Google ads as a digital marketer, we know you’re always looking for ways to save time and be more efficient with your data. And of course, we’re here to make you the heroes of your organization, so we have tips that can help you save time left and right. In this webinar, Hanapin’s Dan Rocklin and Google’s Stephanie … [Read more...] about Time-Savers for Marketers in Google Ads
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Google Remarketing Strategies That’ll Work Every Single Time
So, let’s say you set up killer search campaigns on Google Ads. You’re bringing in the most qualified traffic, your click-through-rate (CTR) is through the roof, your conversion rate is 30%, your boss is happy, and you are feeling pretty good. Sure, the other 70% of your visitors left without converting. However, according to Invesp CRO, the average conversion rate in the … [Read more...] about Google Remarketing Strategies That’ll Work Every Single Time
Excel & Google Sheets Chart Resources That Will Make Your Life Easier
A lot of the time when someone is asking me charts questions it’s simply a matter of not being able to find the setting option or not knowing if the option exists. I am going to share a few tips and tricks that I have in my toolbox that may help you better display your data using charts or even just save you time. I will cover how each differs between Excel and Google Sheets … [Read more...] about Excel & Google Sheets Chart Resources That Will Make Your Life Easier
Google Is Getting Rid Of Average Position!
EXTRA! EXTRA! Read all about it! Google is getting rid of average position, and we’re gonna shout it! Google just announced the end of average positions. Cue the pandemonium. No one likes change (well, except Google), but before we declare the end of life as we know it, let’s consider what this announcement actually means. Google wants us to shift our focus from average … [Read more...] about Google Is Getting Rid Of Average Position!
60-Minute Masterclass: Audience Targeting Strategies for Google Ads
Ahh, Valentine’s Day. The day of love and relationships. So, how fitting for us to spend that day talking about marketing relationships: the do’s and don’ts of building relationships through audience targeting. Here’s a sneak peek: don’t just talk about yourself, and don’t be a creepy stalker. But in all seriousness, we’re about to hit you with some major tips on using … [Read more...] about 60-Minute Masterclass: Audience Targeting Strategies for Google Ads
We’re Giving the Gift of Scripts – Unwrap Their Potential for Google Ads and More
Scripts are, well…confusing. You might have an idea that they’re awesome and useful and will make your life easier but, where do you start? Let’s turn those overwhelming feelings into excitement, because scripts are cheap, profitable, AND easy! That’s why we have experts here to walk you through the idea behind them and how to implement. In this webinar, Hanapin’s … [Read more...] about We’re Giving the Gift of Scripts – Unwrap Their Potential for Google Ads and More
Google’s New Ad Position Metrics: Rethinking Average Position
In early November, Google released four new search ad position metrics. These metrics are being rolled out to accounts now, so keep in mind they might not be available in your Google Ads accounts yet. Keep reading to learn about these new metrics and how you should adjust the way you’re currently measuring ad position. New Metric Definitions Impression (Absolute Top) %: … [Read more...] about Google’s New Ad Position Metrics: Rethinking Average Position
Using Google Data Studio for Auction Insights Reporting
Competitor Insights data is very valuable to a PPC advertiser, but it isn’t always the easiest to collect and manipulate. This blog will give you a quick way to access this data for easy takeaways. Current Methods for Analysis Google Ads Interface This is the most straightforward method – just pop into the interface, select the campaigns you want, then navigate to Auction … [Read more...] about Using Google Data Studio for Auction Insights Reporting
How Google Determines Which Ads To Serve
Before I had ever heard of Pay-Per-Click or Paid Search, I was completely unaware of how it was determined which ads or search results would appear on a page. Now, over four years later, I have a solid understanding of how search results are populated, ads are shown, how display ads follow me around, and so much more. It’s the wonderful world of Digital Marketing led by Google, … [Read more...] about How Google Determines Which Ads To Serve
4 Reasons I Prefer Facebook Ads over Google Ads
For the longest time, I and the PPC industry as a whole, have defaulted and still in a lot of circumstances still default to a Google Paid Search first strategy. Google Ads is still the number 1 platform, and is still required in any digital marketing strategy. It can produce great results, but in some industries that have more obscure keywords and when higher results are … [Read more...] about 4 Reasons I Prefer Facebook Ads over Google Ads
How an EU Commission Ruling Can Mean 20 Percent Lower CPCs for Your Google Shopping Accounts
This post is shared with you from Stefan Stopper, Account Strategist at Smarter Ecommerce (@smec), and speaker at Hero Conf London. In June 2017, the EU Commission sentenced Google to pay a fine of 2.4 billion euros. Now, up to 5% of Google’s daily revenue is at stake if they fail to make their Google Shopping channel more competitive. Google is taking aggressive measures to … [Read more...] about How an EU Commission Ruling Can Mean 20 Percent Lower CPCs for Your Google Shopping Accounts
Google Sheets Query Function Need-to-Knows For PPC
If you are a hard-core Excel only user this article is not for you. While Excel is powerful especially combined with Power BI, sometimes Google Sheets is the answer. In an industry such as digital marketing where everything we do is online, highly collaborative, and shared with outside clients Google Sheets has its benefits. We have a lot of clients with special needs when it … [Read more...] about Google Sheets Query Function Need-to-Knows For PPC
