Months of planning, weeks of implementation, days of scrambling, and one extended "break" hoping it all pays off. With Black Friday and Cyber Monday officially in the books, digital marketers are quickly diving back into the data to see where opportunity lies for December. While the first weekend of the holiday season is a good indicator of PPC account health, there is plenty … [Read more...] about 5 Fast Fixes For Your Holiday PPC Strategy
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Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset
Does a conversation like the one below sound familiar? Agency: What goals should we be targeting for this account? Client: Um, we typically shoot for a $100 CPL, but what do you think we should be targeting? So much goes into determining goals - and by no means should the goal stay constant across an entire account (in most cases). What are the top questions that should … [Read more...] about Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset
When You Need The Right Negatives Use Phrase Match
Last month, I gave my point of view on phrase match and when to use in segmented campaigns when the value of the word order matters. This method is especially true for brand and even many non-brand terms. As another example, the term "affordable marketing" as a modified broad match keyword (+affordable +marketing) is going to have a search terms report that looks a lot … [Read more...] about When You Need The Right Negatives Use Phrase Match
All’s Fair In Love And PPC: Understanding AdWords Policy
I am a rule-follower. I always have been. Strunk & White’s The Elements of Style continues to be my go-to writing guide (which is why I will never say the phrase “I am nauseous” and neither should you). This doesn’t mean I never break rules, but I am a firm believer in understanding why a rule is there before throwing it out the window. Why am I talking about … [Read more...] about All’s Fair In Love And PPC: Understanding AdWords Policy
15 Incredible Facebook Ad Tools We Love
Who doesn’t love a good marketing tool? Utilizing tools can: Save you time Provide quick insights Improve campaign performance Automate repetitive tasks While we haven’t found the ultimate Facebook advertising tool that meets all of our needs and desires, we do have a solid list of tools that we keep handy. This is by no means a complete list, but rather a roundup of … [Read more...] about 15 Incredible Facebook Ad Tools We Love
How To Setup The Newest AdWords Extension – Message Extensions
AdWords has added a new, mobile-only extension called click-to-message that allows customers to communicate to you via text. This message extension allows your customer another way to reach you directly for questions, scheduling appointments, and/or quotes. This option will not make sense for all customers, but if your company has the ability to receive and answer text messages … [Read more...] about How To Setup The Newest AdWords Extension – Message Extensions
The Evolution of Hero Conf
Where did Hero Conf come from? What was the idea behind creating an event that caters to such a specific group of advertisers in an already crowded market? It's a pretty interesting story, actually. One that informs a lot of what you see when you attend our events. In 2012, the market was ripe with digital advertising content. For those who worked across SEO, SEM and PPC, … [Read more...] about The Evolution of Hero Conf
On Demand Webinar: Best Practices To Optimize Your Shopping Program in Real-Time
On Demand Webinar Best Practices To Optimize Your Shopping Program in Real-Time Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Best Practices To Optimize Your Shopping Program in Real-Time
9 Essential PPC Tips For The Health And Wellness Marketer
Calling all Health and Wellness Marketers! We totally understand how crazy competitive your life is in the PPC world, especially since right-hand side ads were removed earlier this year. According to Google Healthcare Trends, 1 out of every 20 searches are related to health and fitness. Needless to say, the state of your PPC can make or break your success in this … [Read more...] about 9 Essential PPC Tips For The Health And Wellness Marketer
Shared Budgets Now Available In Bing Ads
Recently, Bing Ads announced the global release of Shared Budgets. They have been busy the past few weeks as the platform has rolled out a number of initiatives including Expanded Text Ads and a more comprehensive campaign set up workflow that provides performance estimates along the way. Shared Budgets are just the newest edition so let’s jump in with a few details. How Do … [Read more...] about Shared Budgets Now Available In Bing Ads
Brand New Bundles for Marketers in Retail, Travel, and Lead Gen!
In a time that was not so long ago, we used to do what we called "toolkits." A combination of whitepapers, webinars, infographics, blog posts, podcasts, etc. on a particular topic. Topics ranged from Excel to Facebook to Analytics to even one for Hiring An Agency (Hanapin is a PPC agency - how could we not??)! If you want to see any of those distant, yet still fabulous … [Read more...] about Brand New Bundles for Marketers in Retail, Travel, and Lead Gen!
Determining The Weight AdWords Puts On Quality Score Factors – A Case Study
The most mysterious part of AdWords is said to become less of a mystery in the coming weeks. Google will reveal to us a bit more about how they calculate quality score, but how much more, we have to wait and see. The work of improving quality score has been challenging over the years. Even for our brand terms, we get as little as 5. In order to see the most improvement in … [Read more...] about Determining The Weight AdWords Puts On Quality Score Factors – A Case Study
